In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report.
Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)
Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).
ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use.
Image courtesy of Flickr, Clever Cupcakes
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Posted on Fri, 12 Aug 2011 17:18:08 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Cjqh96eJfTs/
Comments: http://mashable.com/2011/08/12/qr-codes-study-14-million-users/#comments
Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)
Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).
ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use.
Image courtesy of Flickr, Clever Cupcakes
More About: ComScore, Mobile 2.0, QR CodesFor more Mobile coverage:Follow Mashable Mobile on TwitterBecome a Fan on FacebookSubscribe to the Mobile channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 12 Aug 2011 17:18:08 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Cjqh96eJfTs/
Comments: http://mashable.com/2011/08/12/qr-codes-study-14-million-users/#comments
