Susannah Vila directs content and outreach at Movements.org, an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila.
Why are social networks powerful tools for causes and campaigns? Many times, people begin to engage in activism only after theyâve been attracted by the fun stuff in a campaign — connecting with old friends and sharing photos, for example. When they witness others participating, theyâll be more likely to join the cause. With socializing as the primary draw, itâs become easier for organizers to attract more and more unlikely activists through social media.
But once a campaign reaches its critical mass, activists might think about moving to other platforms made with their needs — especially digital security — in mind. Platforms like Facebook and Twitter will remain standard fare for online activism. But the time is right for niche-oriented startups to create tools that can supplement these platforms. Here are a few worth investigating.
1. CrowdVoice
Similar to the social media aggregating service Storify, but with an activist bent, CrowdVoice spotlights all content on the web related to campaigns and protests. Whatâs different about it? Founder Esraâa al Shafei says âCrowdVoice is open and anyone is a contributor. For that reason, it ends up having much more diverse information from many more sources.â
If one online activist comes across a spare or one-sided post, he can easily supplement information. Furthermore, campaign participants can add anecdotes and first-hand experiences so that others can check in from afar.
CrowdVoice makes it easier for far-flung audiences to stay abreast of protests and demonstrations, but it also helps organizers coordinate and stay abreast of other activist movements.
2. Sukey
During Londonâs
UK Uncut protests this year, police used a tactic called âkettling,â or detaining demonstrators inside heavy police barricades for hours on end.
In response, UK Uncut activists created a mobile app to help one another avoid getting caught behind the barricades. The tool, Sukey -- whose motto is âkeeping demonstrators safe, mobile and informedâ â helps people steer clear of injuries, trouble spots and violence.
Sukeyâs combination of Google Maps and
Swiftriver (the real-time data verifying service from the makers of Ushahidi) also provides a way for armchair protesters to follow the action from afar. Users can use Sukey on a browser-based tool called âRoar,â or through SMS service âGrowl.â
3. Off-the-Record Messaging
â
Off-the-Recordâ (OTR) software can be added to free open-source instant messaging platforms like
Pidgin or