Adobe is responding to the backlash against Apple’s new Final Cut Pro X by offering Final Cut customers 50% off Adobe Premiere Pro CS5.5.
Between July 1 and September 30, video professionals that have purchased any version of Apple Final Cut Pro or Avid Media Composer can save 50% off the full version of Adobe Premiere Pro CS5.5 or Adobe Creative Suite CS5.5 Production Premium. Adobe says that eligible Adobe suite and point product customers will also qualify for the discount.
Adobe is actively taking advantage of the public response to Final Cut Pro X. Rebuilt from the ground up, the new version of the software has been derided by many video professionals as being “unusable” in their current workflows. Conan O’Brien even mocked the new app on his show.
In an effort to subdue critics and reassure customers, Apple uncharacteristically released a Final Cut Pro X FAQ earlier this week to address many of the chief questions and complaints about the new product.
Apple is already promising to bring better multicamera editing to the next major version of Final Cut Pro X and is also promising to release APIs to allow for XML export in the next few weeks. Still, the most pressing issue for many editors — the inability to import Final Cut Pro 7 projects into Final Cut Pro X — is not something that can resolved.
Adobe is touting its ability to import Final Cut Pro and Avid projects into Adobe Premiere Pro CS5.5. Like Final Cut Pro X and Premiere Pro CS5, the latest version of Adobe Premiere is a 64-bit application. It also features enhanced meta-data support, an optimized real-time playback engine and native support for 4K and higher resolution formats.
Although I am not a video professional, I do have extensive experience with both Adobe Premiere and Final Cut Studio. My time with Final Cut Pro X is more limited, and I like many of the new features. Having said that, I have often thought that Premiere Pro CS5 and now Premiere Pro CS5.5 were in many ways, the true successors to Final Cut Pro 7.
Since Premiere Pro CS5 was released in 2010, I have moved to using Adobe as my default editing platform. As a Final Cut user since late 1999/early 2000, that’s a significant shift. For many professionals, the myriad of new features in Final Cut Pro X may eventually be worth the growing pains.
Until then, however, Adobe is actively promoting its 64-bit solution. A 50% savings could go a long way to court smaller shops.
Have you used the new Final Cut Pro? What do you think of Adobe’s marketing tactics? Let us know.
More About: adobe, adobe premiere, adobe premiere cs5.5, apple, Final Cut Pro X, video editing
For more Tech & Gadgets coverage:
- Follow Mashable Tech & Gadgets on Twitter
- Become a Fan on Facebook
- Subscribe to the Tech & Gadgets channel
- Download our free apps for Android, Mac, iPhone and iPad
More...
