Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.
Indie musician Andrew Belle’s new music video, “The Ladder” — for the title track from his sophomore album — premieres today on Mashable. This animated video’s hand-drawn appearance and story fit the lyrics well. Visually, it is a bit reminiscent of Radiohead’s classic “Paranoid Android” from 1997.
Belle has been cited by MTV, Billboard and iTunes as a musician to watch and has an extensive social media following. He was a guest DJ in Mashable‘s Summer Fridays Turntable.fm room earlier this summer.
The artist maintains two Twitter accounts, @AndrewBelle and @team_belle. The @team_belle account is for the musician’s very active street team. On Facebook, Belle has more than 27,000 fans. Last winter, Belle embarked on a 20 Days, 20 Questions with his Facebook and Twitter followers, posting a new answer each day to YouTube.
We’ve seen independent and mainstream artists alike embrace a more multifaceted approach to social media. Networks like Facebook, Twitter, YouTube — and even Instagram — allow these artists to connect with the people who listen to their music, while also sharing a more personal part of their own work.
What do you think of the video?
More About: Andrew Belle, independent artists, music, viral-video-of-the-day, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 06 Sep 2011 17:55:59 +0000 at http://feeds.mashable.com/~r/Mashable/~3/p04shLazBCw/
Comments: http://mashable.com/2011/09/06/andrew-belle-the-ladder/#comments
Indie musician Andrew Belle’s new music video, “The Ladder” — for the title track from his sophomore album — premieres today on Mashable. This animated video’s hand-drawn appearance and story fit the lyrics well. Visually, it is a bit reminiscent of Radiohead’s classic “Paranoid Android” from 1997.
Belle has been cited by MTV, Billboard and iTunes as a musician to watch and has an extensive social media following. He was a guest DJ in Mashable‘s Summer Fridays Turntable.fm room earlier this summer.
The artist maintains two Twitter accounts, @AndrewBelle and @team_belle. The @team_belle account is for the musician’s very active street team. On Facebook, Belle has more than 27,000 fans. Last winter, Belle embarked on a 20 Days, 20 Questions with his Facebook and Twitter followers, posting a new answer each day to YouTube.
We’ve seen independent and mainstream artists alike embrace a more multifaceted approach to social media. Networks like Facebook, Twitter, YouTube — and even Instagram — allow these artists to connect with the people who listen to their music, while also sharing a more personal part of their own work.
What do you think of the video?
More About: Andrew Belle, independent artists, music, viral-video-of-the-day, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 06 Sep 2011 17:55:59 +0000 at http://feeds.mashable.com/~r/Mashable/~3/p04shLazBCw/
Comments: http://mashable.com/2011/09/06/andrew-belle-the-ladder/#comments