Even the tiniest tots can participate in the Angry Birds craze. App-maker-turned-entertainment-franchise Rovio has teamed up with baby product maker SwaddleDesigns to release an Angry Birds Baby line.
New parents can now opt to outfit, wrap or protect their bundles of joy, while showing off their Angry Birds fan status, in any of the five types of products (as seen below).
“As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring,” says Lynette Damir, CEO and creative director of SwaddleDesigns. “It’s one of the characters’ endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Bird baby products.”
Merchandise is a hot category for Rovio and the Angry Birds brand. The company has sold more than 7 million plush toys alone and will likely see merchandise sales skyrocket should the movie project come to fruition.
SwaddleDesigns is making its official Angry Birds Baby products available for sale Tuesday. Items cost $20 to $38 and will begin shipping October 10.
Receiving Blanket & Onesie
Baby Lovie
Baby Burpie
Swaddling Blanker
zzZipMe Sack
Receiving Blanket
Receiving Blankets
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Posted on Tue, 09 Aug 2011 20:10:45 +0000 at http://feeds.mashable.com/~r/Mashable/~3/pTYrZhI2e24/
Comments: http://mashable.com/2011/08/09/angry-birds-baby/#comments
New parents can now opt to outfit, wrap or protect their bundles of joy, while showing off their Angry Birds fan status, in any of the five types of products (as seen below).
“As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring,” says Lynette Damir, CEO and creative director of SwaddleDesigns. “It’s one of the characters’ endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Bird baby products.”
Merchandise is a hot category for Rovio and the Angry Birds brand. The company has sold more than 7 million plush toys alone and will likely see merchandise sales skyrocket should the movie project come to fruition.
SwaddleDesigns is making its official Angry Birds Baby products available for sale Tuesday. Items cost $20 to $38 and will begin shipping October 10.
Receiving Blanket & Onesie
Baby Lovie
Baby Burpie
Swaddling Blanker
zzZipMe Sack
Receiving Blanket
Receiving Blankets
More About: angry birds, MARKETING, merchandise, rovioFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 09 Aug 2011 20:10:45 +0000 at http://feeds.mashable.com/~r/Mashable/~3/pTYrZhI2e24/
Comments: http://mashable.com/2011/08/09/angry-birds-baby/#comments
