The advertising community is up in arms about a proposal that would make top-level domain names open-ended.
Under ICANN’s so-called “dot-whatever” plan, a company like Pepsi would be compelled to buy the “.pepsi” domain and whatever other iterations might apply. On Monday, the Interactive Advertising Bureau voiced its displeasure with the scheme, charging it would force advertisers to bid on the domains against cybersquatters, causing “incalculable financial damage” to brands.
The IAB’s opposition came after the Association of National Advertisers had also called on ICANN to abandon the plan. On Tuesday, another big group representing advertisers, the 4A’s, went public with its opposition. Are these advertisers putting their own financial concerns ahead of progress or are they voicing a legitimate concern? We’d like your opinion — vote in the poll below:
Image courtesy of iStockphoto, ahlobystov
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Posted on Tue, 16 Aug 2011 16:34:52 +0000 at http://feeds.mashable.com/~r/Mashable/~3/VMehR7eOYZQ/
Comments: http://mashable.com/2011/08/16/advertisers-dot-whatever-poll/#comments
Under ICANN’s so-called “dot-whatever” plan, a company like Pepsi would be compelled to buy the “.pepsi” domain and whatever other iterations might apply. On Monday, the Interactive Advertising Bureau voiced its displeasure with the scheme, charging it would force advertisers to bid on the domains against cybersquatters, causing “incalculable financial damage” to brands.
The IAB’s opposition came after the Association of National Advertisers had also called on ICANN to abandon the plan. On Tuesday, another big group representing advertisers, the 4A’s, went public with its opposition. Are these advertisers putting their own financial concerns ahead of progress or are they voicing a legitimate concern? We’d like your opinion — vote in the poll below:
Image courtesy of iStockphoto, ahlobystov
More About: advertising, domains, ICANN, MARKETINGFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 16 Aug 2011 16:34:52 +0000 at http://feeds.mashable.com/~r/Mashable/~3/VMehR7eOYZQ/
Comments: http://mashable.com/2011/08/16/advertisers-dot-whatever-poll/#comments