AT&T is presented as a creepy middle-aged guy harassing T-Mobile in a new ad from Virgin Mobile, playing on the pending T-Mobile/AT&T merger.
The ad, from Mother, New York, presents a stand-in for T-Mobile girl Carly Foulkeswearing the brand’s signature pink polka-dotted dress. A young, hip couple embodying Virgin Mobile find her and the white background “depressing.” The faux Carly agrees: “Totally. And imagine us being taken over by AT&T, who’s last in customer satisfaction.” Enter balding guy in a cheap brown suit representing AT&T.
Cut to a happening club where Virgin Mobile customers are happily dancing to the music, all except for fake Carly, who says, through gritted teeth “I’m contractually obligated to enjoy this!” as the AT&T guy dances with her.
Sprint has also gone on the offensive over the T-Mobile/AT&T merger in an ad that featured another middle-aged man wearing Carly’s pink dress. Then again, it should be noted that it was T-Mobile that initially presented AT&T as a balding middle-aged dude.
What do you think? Is this ad effective or it is just petty, not to mention ageist? Let us know in the comments.
More About: advertising, att, MARKETING, sprint, T-MobileFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 08 Aug 2011 17:54:16 +0000 at http://feeds.mashable.com/~r/Mashable/~3/AmqoRlrPxvk/
Comments: http://mashable.com/2011/08/08/virgin-mobile-ad-t-mobile/#comments
The ad, from Mother, New York, presents a stand-in for T-Mobile girl Carly Foulkeswearing the brand’s signature pink polka-dotted dress. A young, hip couple embodying Virgin Mobile find her and the white background “depressing.” The faux Carly agrees: “Totally. And imagine us being taken over by AT&T, who’s last in customer satisfaction.” Enter balding guy in a cheap brown suit representing AT&T.
Cut to a happening club where Virgin Mobile customers are happily dancing to the music, all except for fake Carly, who says, through gritted teeth “I’m contractually obligated to enjoy this!” as the AT&T guy dances with her.
Sprint has also gone on the offensive over the T-Mobile/AT&T merger in an ad that featured another middle-aged man wearing Carly’s pink dress. Then again, it should be noted that it was T-Mobile that initially presented AT&T as a balding middle-aged dude.
What do you think? Is this ad effective or it is just petty, not to mention ageist? Let us know in the comments.
More About: advertising, att, MARKETING, sprint, T-MobileFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 08 Aug 2011 17:54:16 +0000 at http://feeds.mashable.com/~r/Mashable/~3/AmqoRlrPxvk/
Comments: http://mashable.com/2011/08/08/virgin-mobile-ad-t-mobile/#comments