QR codes are a popular (albeit unwieldy) way for bands to get free tunes to their fans. Electro band Data Romance, however, plans to go beyond the code, testing out a new method of delivery: Bluetooth.
During the upcoming IDentity Festival tour, the band will be asking fans to activate the Bluetooth on their phones to instantly receive free songs. Unfortunately, only Android phones will receive the jams, as iPhones don’t allow file transfers via Bluetooth.
“I think we’re unabashedly nerdy and enthusiastic when it comes to new gadgets and innovations in tech,” the band says of the initiative. “We loved this idea and since no band has ever offered this on a tour before, we were sold on the idea right away. While we have nothing against download cards or QR codes, this is a uniquely direct, with no strings attached, instant way to get content to our fans.”
In order to get fans primed for the campaign, the band plans to hang banners at merch booths detailing how to get the free songs, as well as post to Facebook and Twitter before the event. “If people simply activate Bluetooth on their phone, they’ll be able to see the signal and it’s pretty self explanatory from there,” Data Romance tells us.
Cellphones are usually the enemy when it comes to live events, but increasingly we’re seeing bands using them to promote their music and interact with fans during shows (see: Umphrey’s McGee).
What do you think of Data Romance’s Bluetooth-flavored giveaway?
Image courtesy of iStockphoto, Bliz
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Posted on Mon, 08 Aug 2011 17:28:13 +0000 at http://feeds.mashable.com/~r/Mashable/~3/eyXLtLvgn50/
Comments: http://mashable.com/2011/08/08/data-romance-bluetooth/#comments
During the upcoming IDentity Festival tour, the band will be asking fans to activate the Bluetooth on their phones to instantly receive free songs. Unfortunately, only Android phones will receive the jams, as iPhones don’t allow file transfers via Bluetooth.
“I think we’re unabashedly nerdy and enthusiastic when it comes to new gadgets and innovations in tech,” the band says of the initiative. “We loved this idea and since no band has ever offered this on a tour before, we were sold on the idea right away. While we have nothing against download cards or QR codes, this is a uniquely direct, with no strings attached, instant way to get content to our fans.”
In order to get fans primed for the campaign, the band plans to hang banners at merch booths detailing how to get the free songs, as well as post to Facebook and Twitter before the event. “If people simply activate Bluetooth on their phone, they’ll be able to see the signal and it’s pretty self explanatory from there,” Data Romance tells us.
Cellphones are usually the enemy when it comes to live events, but increasingly we’re seeing bands using them to promote their music and interact with fans during shows (see: Umphrey’s McGee).
What do you think of Data Romance’s Bluetooth-flavored giveaway?
Image courtesy of iStockphoto, Bliz
More About: bluetooth, data-romance, MARKETING, Mobile 2.0, musicFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 08 Aug 2011 17:28:13 +0000 at http://feeds.mashable.com/~r/Mashable/~3/eyXLtLvgn50/
Comments: http://mashable.com/2011/08/08/data-romance-bluetooth/#comments