MTV’s 2011 Video Music Awards (VMAs) were a huge hit on TV and online.
According to Twitter’s Global PR team, Beyonce’s baby reveal at 10:35pm ET gave Twitter a record bump of 8,868 tweets per second. That means that Beyonce’s VMA moment received more mentions per-second than the Women’s World Cup, Japan’s New Year or Osama bin Laden’s death.
We talked with MTV last week about their social strategy for the VMAs, which included a highly refined second screen experience focused on keeping people talking online and watching on TV. It looks like the strategy paid off. According to @MTVPress, the 2011 VMAs scored the biggest television audience in MTV’s history with 12.4 million total viewers. That’s a breakthrough and a record for the 30 year old network.
The VMAs are famous for creating buzzed-about moments — from Madonna in a wedding dress to Lady Gaga in a meat dress — but since 2009, the award show has had a particularly influential run on Twitter.
SEE ALSO: 5 Captivating Moments from the 2011 VMAs [VIDEOS]
MTV provided us with a few additional stats from the show:
Best VMA day ever on MTV.com with 1.9m visitors on Sunday August 28, 2011.
More than 1.2m live streams were served across MTV.com and on iOS and Android.
Social media traffic was up 76% from 2010. Twitter referral traffic to MTV.com was at its highest level ever.
Frankly, we’re still a bit shocked that Beyonce’s announcement — simply confirming something that was long-rumored — is the most tweeted about moment of all time.
More About: beyonce, mtv, twitter, vmasFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 29 Aug 2011 22:28:01 +0000 at http://feeds.mashable.com/~r/Mashable/~3/f3hB9r9DS1g/
Comments: http://mashable.com/2011/08/29/beyonce-baby/#comments
According to Twitter’s Global PR team, Beyonce’s baby reveal at 10:35pm ET gave Twitter a record bump of 8,868 tweets per second. That means that Beyonce’s VMA moment received more mentions per-second than the Women’s World Cup, Japan’s New Year or Osama bin Laden’s death.
We talked with MTV last week about their social strategy for the VMAs, which included a highly refined second screen experience focused on keeping people talking online and watching on TV. It looks like the strategy paid off. According to @MTVPress, the 2011 VMAs scored the biggest television audience in MTV’s history with 12.4 million total viewers. That’s a breakthrough and a record for the 30 year old network.
The VMAs are famous for creating buzzed-about moments — from Madonna in a wedding dress to Lady Gaga in a meat dress — but since 2009, the award show has had a particularly influential run on Twitter.
SEE ALSO: 5 Captivating Moments from the 2011 VMAs [VIDEOS]
MTV provided us with a few additional stats from the show:
Best VMA day ever on MTV.com with 1.9m visitors on Sunday August 28, 2011.
More than 1.2m live streams were served across MTV.com and on iOS and Android.
Social media traffic was up 76% from 2010. Twitter referral traffic to MTV.com was at its highest level ever.
Frankly, we’re still a bit shocked that Beyonce’s announcement — simply confirming something that was long-rumored — is the most tweeted about moment of all time.
More About: beyonce, mtv, twitter, vmasFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 29 Aug 2011 22:28:01 +0000 at http://feeds.mashable.com/~r/Mashable/~3/f3hB9r9DS1g/
Comments: http://mashable.com/2011/08/29/beyonce-baby/#comments