Research in Motion is looking to take on competitors Google, Amazon and Apple with its new BBM Music service that will let BlackBerry users share and discover new tunes with their friends through BlackBerry Messenger.
Here’s how the service will work:
Each BBM user can build a personal music profile with 50 of his or her favorites songs. Twenty-five songs can be swapped out and refreshed each month.
Your music profile is then accessible with all of your friends on BBM that join BBM Music.
Users can access all the music from their friends’ profiles too. That means that if someone has 30 friends on BBM Music and each of those friends is sharing 50 tracks, the user’s total BBM Music library will have 1,550 tracks.
Users can create playlists based on the music they have as well as the music in their friends’ profiles.
Users have access to full tracks and can listen to music offline.
Major music labels Universal Music Group, Sony Music Entertainment, Warner Brothers Music Group and EMI are all supporting BBM Music.
The service goes into private beta today in Canada, the U.S. and the UK. BBM Music will be available to customers across the globe later this year for $4.99 a month.
We’re intrigued by the idea behind BBM Music. This is a viral, community building way to share tracks with friends and discover music from others. Plus, it builds on an idea of offering users more music just by opening up and enhancing their music community.
It it succeeds, BBM Music could be one of the first services to really address mobile music discovery in a global way. We’re not sure if this is enough to compete with all-you-can-eat music services like Spotify, MOG and Rdio, but from a mobile and connected network perspective, we’re intrigued.
Let us know your thoughts about BBM Music in the comments.
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Posted on Thu, 25 Aug 2011 17:05:43 +0000 at
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