Would you buy your next concert ticket by clicking on a photo? A partnership between image-tagging startup ThingLink and event-ticketing startup Eventbrite is paving the way for just that. The companies have jointly enabled ticket purchases direct from images.
ThingLink, which already lets members add all kinds of interactive and social media tags to their images, rolled out an Eventbrite-tagging option Wednesday. Organizers can highlight and sell tickets to their own events via the image tags or promote others’ events.
To create the ticket purchase tag, you simply copy an Eventbrite URL into the ThingLink tag box. The tagged image will then display event details and an “attend” button on mouse-over; image viewers can click to purchase tickets.
“In-image purchases remove a barrier between ticket holders and event goers, as well as open up a new realm of creativity for those building flyers and promotional imagery for their events,” says ThingLink Chief Marketing Officer Neil Vineberg.
The feature would seem to appeal to consumers looking for a more instantaneous purchase experience, as well as event organizers looking to better promote events. The major drawback? Lack of awareness. Online denizens may not yet be familiar with the idea of mousing over images for additional info — and could miss the ticket pop-up altogether.
For a demo of the new feature, hover your cursor over “The Rainbow Ballroom” text in the image embedded below. And let us know what you think in the comments.
More About: eventbrite, online tickets, thinglinkFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 10 Aug 2011 19:39:02 +0000 at http://feeds.mashable.com/~r/Mashable/~3/vsRaQw0pF4g/
Comments: http://mashable.com/2011/08/10/thinglink-eventbrite-tags/#comments
ThingLink, which already lets members add all kinds of interactive and social media tags to their images, rolled out an Eventbrite-tagging option Wednesday. Organizers can highlight and sell tickets to their own events via the image tags or promote others’ events.
To create the ticket purchase tag, you simply copy an Eventbrite URL into the ThingLink tag box. The tagged image will then display event details and an “attend” button on mouse-over; image viewers can click to purchase tickets.
“In-image purchases remove a barrier between ticket holders and event goers, as well as open up a new realm of creativity for those building flyers and promotional imagery for their events,” says ThingLink Chief Marketing Officer Neil Vineberg.
The feature would seem to appeal to consumers looking for a more instantaneous purchase experience, as well as event organizers looking to better promote events. The major drawback? Lack of awareness. Online denizens may not yet be familiar with the idea of mousing over images for additional info — and could miss the ticket pop-up altogether.
For a demo of the new feature, hover your cursor over “The Rainbow Ballroom” text in the image embedded below. And let us know what you think in the comments.
More About: eventbrite, online tickets, thinglinkFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 10 Aug 2011 19:39:02 +0000 at http://feeds.mashable.com/~r/Mashable/~3/vsRaQw0pF4g/
Comments: http://mashable.com/2011/08/10/thinglink-eventbrite-tags/#comments
