Consumers upset about alleged labor violations surrounding Hershey’s chocolate are using QR codes to raise awareness of the company’s practices.
The campaign, called Raise the Bar, Hershey!, has asked supporters to print out a consumer alert card and leave it around Hershey’s products. Each card has a QR code that informs shoppers and directs them to take action.
The cards are just part of a larger campaign that includes online petitions, a profile on Change.org and screenings of a movie detailing the darker side of the chocolate industry.
Cocoa production has long been plagued by unfair trade and labor conditions. Raise the Bar, Hershey! is a joint campaign from non-profit groups Green America, International Labor Rights Forum and Global exchange. The groups allege that Hershey’s uses child labor and other unsavory business practices in its overseas factories.
The campaign is specifically targeted at Hershey’s new “S’Mores” product and the upcoming National S’Mores Day on August 10. The groups are asking Hershey’s to start using Fair Trade chocolate and to improve its business practices. So far, more than 42,000 consumers have taken action by sending emails, postcards and petitions, and making phone calls to the company asking it to end child labor.
Image courtesy of Flickr, Helga Weber
More About: change.org, chcocolate, hershey, hershey's, non-profit, qr code, social good, social media
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