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“I like that the fact that it’s almost impossible to find me if you only Google the word ‘Rewards,’” says Aaron Pfenning of his new solo project. “I kind of like being hidden in the Internet.”
A couple of years back, Pfenning was far from hidden on the Internet — especially if you were in the market for an iPod. Pfenning was previously in the band Chairlift, whose upbeat yet-mildly disturbing jam “Bruises” scored a Nano commercial.
Pfenning split from the band in 2010. “It’s a complicated situation,” he says. “It’s nothing negative. Only positive things have steered me to what I’m doing now.”
What he’s doing now is lending his rich, whispery voice to a solo project that he’s been dabbling with since 2003, Rewards, collaborating with the likes of Solange Knowles and Devonté Hynes of Blood Orange on a new album. The release date has yet to be nailed down, but he’s been consistently performing and releasing new tracks of late. Check out an acoustic video for the single “I Used To,” which was directed by Alan Ortiz, above.
Why the holdup on the disc drop? Well, according to Pfenning, he keeps getting distracted and going on boat rides.
“I’m actively looking into getting a boat,” he says. “I’ve been reading The Zombie Survival Guide… So I’ve been thinking about how one can escape from New York in an apocalyptic situation — driving out never works, so, a boat.”
Here’s hoping the album comes out before the zombies attack. It would be a shame if we all perished before Pfenning managed to up his SEO.
More About: Aaron Pfenning, chairlift, music, music monday, rewards, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 15 Aug 2011 18:08:51 +0000 at http://feeds.mashable.com/~r/Mashable/~3/C-yN7-Uw3dY/
Comments: http://mashable.com/2011/08/15/rewards/#comments
“I like that the fact that it’s almost impossible to find me if you only Google the word ‘Rewards,’” says Aaron Pfenning of his new solo project. “I kind of like being hidden in the Internet.”
A couple of years back, Pfenning was far from hidden on the Internet — especially if you were in the market for an iPod. Pfenning was previously in the band Chairlift, whose upbeat yet-mildly disturbing jam “Bruises” scored a Nano commercial.
Pfenning split from the band in 2010. “It’s a complicated situation,” he says. “It’s nothing negative. Only positive things have steered me to what I’m doing now.”
What he’s doing now is lending his rich, whispery voice to a solo project that he’s been dabbling with since 2003, Rewards, collaborating with the likes of Solange Knowles and Devonté Hynes of Blood Orange on a new album. The release date has yet to be nailed down, but he’s been consistently performing and releasing new tracks of late. Check out an acoustic video for the single “I Used To,” which was directed by Alan Ortiz, above.
Why the holdup on the disc drop? Well, according to Pfenning, he keeps getting distracted and going on boat rides.
“I’m actively looking into getting a boat,” he says. “I’ve been reading The Zombie Survival Guide… So I’ve been thinking about how one can escape from New York in an apocalyptic situation — driving out never works, so, a boat.”
Here’s hoping the album comes out before the zombies attack. It would be a shame if we all perished before Pfenning managed to up his SEO.
More About: Aaron Pfenning, chairlift, music, music monday, rewards, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 15 Aug 2011 18:08:51 +0000 at http://feeds.mashable.com/~r/Mashable/~3/C-yN7-Uw3dY/
Comments: http://mashable.com/2011/08/15/rewards/#comments