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Chegg Offers 7-Day Ebook Pass While Paper Books Ship

TechGuy

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Students who buy or rent a textbook from Chegg will no longer need to wait for it to arrive in the mail before they can start their homework.
The online textbook vendor is launching a new “read while you wait” feature on Tuesday night that gives its customers access to an ebook version of some books while the paper versions ship.
“Read while you wait” ebook access will cost $1.99 and will be valid for seven days.
The short ebook pass is not available as a standalone product, which means it’s only available as an add-on to the price of a physical book. But to be honest, you might have some trouble tracking down a book for which it is an option. Chegg is only offering the add-on for about 10% of its titles.
Even so, selling short ebook passes to fill the time between the rental and arrival of textbooks is a smart move for Chegg. The company recently redesigned its website to highlight digital textbooks. Encouraging users take its HTML5 reader for a $2 spin is a good way to introduce them to the new format.


Photo courtesy of istockphoto, dlewis33
More About: chegg, ebooks, education, textbooksFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad





Posted on Tue, 30 Aug 2011 22:16:43 +0000 at http://feeds.mashable.com/~r/Mashable/~3/RTQq1KDjqb0/
Comments: http://mashable.com/2011/08/30/chegg-seven-day-ebook/#comments
 

TechGuy

Active Member
Reputation
0
Students who buy or rent a textbook from Chegg will no longer need to wait for it to arrive in the mail before they can start their homework.
The online textbook vendor is launching a new “read while you wait” feature on Tuesday night that gives its customers access to an ebook version of some books while the paper versions ship.
“Read while you wait” ebook access will cost $1.99 and will be valid for seven days.
The short ebook pass is not available as a standalone product, which means it’s only available as an add-on to the price of a physical book. But to be honest, you might have some trouble tracking down a book for which it is an option. Chegg is only offering the add-on for about 10% of its titles.
Even so, selling short ebook passes to fill the time between the rental and arrival of textbooks is a smart move for Chegg. The company recently redesigned its website to highlight digital textbooks. Encouraging users take its HTML5 reader for a $2 spin is a good way to introduce them to the new format.


Photo courtesy of istockphoto, dlewis33
More About: chegg, ebooks, education, textbooksFor more Startups coverage:Follow Mashable Startups on TwitterBecome a Fan on FacebookSubscribe to the Startups channelDownload our free apps for Android, Mac, iPhone and iPad





Posted on Tue, 30 Aug 2011 22:16:43 +0000 at http://feeds.mashable.com/~r/Mashable/~3/RTQq1KDjqb0/
Comments: http://mashable.com/2011/08/30/chegg-seven-day-ebook/#comments