CNN has acquired iPad newsreading app Zite, the company announced Tuesday.
Like AOL’s more recently launched iPad newsreading app, Editions, Zite creates a personalized, magazine-like reading experience by filtering stories from your Google Reader, social networks and self-defined preferences. The more you read, the more finely tailored it becomes. It keeps note of the kinds and length of stories you click on, how long you’re reading them for — and, just as importantly, the stories you don’t click on.
Zite’s existing CEO, Mark Johnson, will continue to run Zite day-to-day from its headquarters in San Francisco and report to KC Estenson, general manager of CNN Digital.
What CNN will do with Zite is not yet clear. In an emailed statement, Estenson suggested that Zite will continue to work with a wide array of media partners. Its technology will also be leveraged “to help CNN’s websites and apps serve more personalized content, making our current digital services even better.”
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Posted on Tue, 30 Aug 2011 18:16:29 +0000 at http://feeds.mashable.com/~r/Mashable/~3/HV1KKmRkWXk/
Comments: http://mashable.com/2011/08/30/cnn-acquires-zite/#comments
Like AOL’s more recently launched iPad newsreading app, Editions, Zite creates a personalized, magazine-like reading experience by filtering stories from your Google Reader, social networks and self-defined preferences. The more you read, the more finely tailored it becomes. It keeps note of the kinds and length of stories you click on, how long you’re reading them for — and, just as importantly, the stories you don’t click on.
Zite’s existing CEO, Mark Johnson, will continue to run Zite day-to-day from its headquarters in San Francisco and report to KC Estenson, general manager of CNN Digital.
What CNN will do with Zite is not yet clear. In an emailed statement, Estenson suggested that Zite will continue to work with a wide array of media partners. Its technology will also be leveraged “to help CNN’s websites and apps serve more personalized content, making our current digital services even better.”
More About: cnn, media, ziteFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 30 Aug 2011 18:16:29 +0000 at http://feeds.mashable.com/~r/Mashable/~3/HV1KKmRkWXk/
Comments: http://mashable.com/2011/08/30/cnn-acquires-zite/#comments
