The total consumption of soft drinks rose to 1,165 million liters in the first half of 2011, representing an increase of 3.9% over the same period of 2010.
The president of the National Soft Drink Association, Diharasarri Francisco, said it is important to note that the rise was particularly encouraged by the continued rise in all categories emerging, such as water, sports drinks, juices and nectars and drinks based on tea.
"It is clear that consumers are more concerned about maintaining a healthy lifestyle, and the beverage industry has made ​​a special effort to innovate in products, formats and consumption occasions to respond to these new consumer needs, with lines that support healthy lifestyle and balanced eating habits, "said the executive.
In the first half of 2011 particularly stressed the increase in the sports drink category, which maintained the upward trend has been arguing in recent years, an increase of 25.8%, totaling 6.6 million liters. This behavior is in line with average growth of 32.5% has shown that this category of sports drinks in the last 17 quarters.
The president of the National Soft Drink Association, Diharasarri Francisco, said it is important to note that the rise was particularly encouraged by the continued rise in all categories emerging, such as water, sports drinks, juices and nectars and drinks based on tea.
"It is clear that consumers are more concerned about maintaining a healthy lifestyle, and the beverage industry has made ​​a special effort to innovate in products, formats and consumption occasions to respond to these new consumer needs, with lines that support healthy lifestyle and balanced eating habits, "said the executive.
In the first half of 2011 particularly stressed the increase in the sports drink category, which maintained the upward trend has been arguing in recent years, an increase of 25.8%, totaling 6.6 million liters. This behavior is in line with average growth of 32.5% has shown that this category of sports drinks in the last 17 quarters.