Delta Air Lines customers will now get destination-specific Living Social deals related to their trips thanks to a new deal between the two companies.
The arrangement, announced Friday, means that customers who book a flight and visit My Trips on Delta.com will be offered deals specific to their itineraries. For instance, if a customer booked a four-day visit to Los Angeles, she would likely receive offers for hotel and travel deals in that city.
The deal helps underpin Delta’s image as a social media innovator in the industry. Delta began selling flights directly on Facebook last August.
Other airlines are also trying to embrace the digital revolution as well. In May, Alaska Airlines replaced its pilots’ 25-pound paper flight manuals with iPads, while American Airlines began giving first class passengers Samsung Galaxy Tab tablets on some flights. Virgin America has also made Google’s Chromebooks available on some flights, has given a plane a Twitter hashtag name and has offered free flights to consumers with high Klout scores.
More About: Alaska Airlines, american airlines, Chromebooks, delta, ipad, LivingSocial, virgin americaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 29 Jul 2011 14:06:26 +0000 at http://feeds.mashable.com/~r/Mashable/~3/H1Cf8wfgP3g/
Comments: http://mashable.com/2011/07/29/delta-living-social/#comments
The arrangement, announced Friday, means that customers who book a flight and visit My Trips on Delta.com will be offered deals specific to their itineraries. For instance, if a customer booked a four-day visit to Los Angeles, she would likely receive offers for hotel and travel deals in that city.
The deal helps underpin Delta’s image as a social media innovator in the industry. Delta began selling flights directly on Facebook last August.
Other airlines are also trying to embrace the digital revolution as well. In May, Alaska Airlines replaced its pilots’ 25-pound paper flight manuals with iPads, while American Airlines began giving first class passengers Samsung Galaxy Tab tablets on some flights. Virgin America has also made Google’s Chromebooks available on some flights, has given a plane a Twitter hashtag name and has offered free flights to consumers with high Klout scores.
More About: Alaska Airlines, american airlines, Chromebooks, delta, ipad, LivingSocial, virgin americaFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 29 Jul 2011 14:06:26 +0000 at http://feeds.mashable.com/~r/Mashable/~3/H1Cf8wfgP3g/
Comments: http://mashable.com/2011/07/29/delta-living-social/#comments