The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: GoRankem is a crowdsourced ratings site that helps users discover new music, complete with suggestions for which songs to listen to first.
Genius Idea: A cheat sheet for music discovery.
When checking out a new band, the first album that you listen to can have a huge effect on your opinions from there on out. You might stumble upon a musician’s best song first, allowing you to forgive any artistic oversights said musician may later fall prey to. Or, you know, you might be the victim of that Western movie-themed solo album that the bassist decided to bust out in the off-season.
GoRankem aims to help music lovers wade through the morass of tunes out there, so as to get right to the good stuff (according to fans, at least) at the get-go.
“The inspiration dates back to my high school days when I was trying to embrace a band like Widespread Panic — loved what I was hearing, but their monster catalog was just too damn overwhelming,” says founder Adam Wexler. “All I wanted was a cheat sheet so I could figure out which songs to check out in the ideal order.”
To cure this ill, Wexler launched GoRankem at Digital Music Forum East in New York City. Wexler has basically bootstrapped the project, raising a chunk of cash via Kickstarter. He has yet to try to monetize the site.
Still, we can see Wexler capitalizing on some kind of affiliate program, garnering money for albums and songs sold through the site, because GoRankem is actually pretty useful. Create an account, and start clicking around. Search for a specific artist (via its 500,000-artist catalogue courtesy of MusicBrainz) and you’ll be presented with a list of their songs (which you can order by song, album or year) that you can drag and drop in order of quality. You can rank between five and 20 songs per artist.
After rating, you give yourself a “fanstanding” — or a ranking of how big a fan you are — between one and 10. The average fanstanding of raters of a band is supposed to indicate the accuracy of the rating (although we don’t know why a “one” would bother ordering songs). You can then share your rankings via Facebook and Twitter.
Of course, there’s all kinds of game-playing aspects involved: People can “rec” your profile if they think you have good taste, and you get badges for sharing, etc. However, all those aspects seem kind of arbitrary. The simple, cool root here is that one can get crowdsourced recommendations based on specific songs. Yes, you may not agree with the verdict, but if you’re, say, a new Pulp fan and you’re looking at a giant discography, it’s good to get some guidance on where to start.
How do you find new music? Would you take the word of the crowdsourced masses?
Image courtesy of Flickr, Julia Folsom
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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