Domino’s Japan is boldly going where no fast food chain has gone before: the moon.
That’s the premise, anyway, of a new site the chain has introduced. The site features a video of the chain’s Japan President and CEO Scott K. Oelkers in a space suit speaking (mostly) in English with Japanese subtitles. Oelkers explains in deadpan fashion that the chain plans to open a branch on the moon. “Perhaps you think we’re foolish to take on such a challenge and perhaps we are foolish,” he says. “It takes courage to accept a challenge to make your dreams come true.”
The site details the project, including a rendering of the construction plan (see below) with an estimate of its cost (about $21 billion) and an earnest presentation and Q&A (both in Japanese.) The stunt is in keeping with other promotions Domino’s Japan has run of late, including a contest paying an applicant $31,000 for an hour’s work last December.
Domino’s isn’t the only marketer to consider a moon project. In 2008, the beer brand Rolling Rock launched a similarly deadpan effort promising to put its logo on the moon. Pepsi also promised to send a consumer into space in 2002. The marketer behind that effort, Russell Weiner, is now the chief marketing officer of Domino’s in the U.S.
What do you think? Is this Domino’s Japan campaign stupid, clever or do you believe they’re actually headed for the moon? Let us know in the comments.
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Posted on Thu, 01 Sep 2011 20:15:02 +0000 at http://feeds.mashable.com/~r/Mashable/~3/GJvkzfPMM08/
Comments: http://mashable.com/2011/09/01/dominos-japan-moon/#comments
That’s the premise, anyway, of a new site the chain has introduced. The site features a video of the chain’s Japan President and CEO Scott K. Oelkers in a space suit speaking (mostly) in English with Japanese subtitles. Oelkers explains in deadpan fashion that the chain plans to open a branch on the moon. “Perhaps you think we’re foolish to take on such a challenge and perhaps we are foolish,” he says. “It takes courage to accept a challenge to make your dreams come true.”
The site details the project, including a rendering of the construction plan (see below) with an estimate of its cost (about $21 billion) and an earnest presentation and Q&A (both in Japanese.) The stunt is in keeping with other promotions Domino’s Japan has run of late, including a contest paying an applicant $31,000 for an hour’s work last December.
Domino’s isn’t the only marketer to consider a moon project. In 2008, the beer brand Rolling Rock launched a similarly deadpan effort promising to put its logo on the moon. Pepsi also promised to send a consumer into space in 2002. The marketer behind that effort, Russell Weiner, is now the chief marketing officer of Domino’s in the U.S.
What do you think? Is this Domino’s Japan campaign stupid, clever or do you believe they’re actually headed for the moon? Let us know in the comments.
More About: advertising, Domino's Pizza, MARKETINGFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 01 Sep 2011 20:15:02 +0000 at http://feeds.mashable.com/~r/Mashable/~3/GJvkzfPMM08/
Comments: http://mashable.com/2011/09/01/dominos-japan-moon/#comments