Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, Bad Meets Evil, a hip-hip duo including Royce Da 5â9. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game (developed by Grab) is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
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