The nominations for the 63rd Primetime Emmy Awards were announced Thursday, with the HBO miniseries Mildred Pierce and AMC’s Mad Men leading the pack in nominations.
While many of the nominees, like Dexter and Mad Men are Emmy veterans, five of the 12 series nominated for Outstanding Comedy or Outstanding Drama are first timers. For the 12th year in a row, HBO led in nominations, garnering 104 total nods.
And here’s what’s really notable about that: almost none of the nominated shows are viewable on Internet-based TV services, unless you happen to have a cable subscription. Hulu Plus viewers can watch Modern Family or Glee, and Netflix viewers can enjoy Downton Abbey, the PBS/BBC show that won 11 nods. But that’s about it. The division is especially stark in the drama category.
HBO has embraced digital in a big way in 2011 with its HBO Go apps and its HBO Connect social layer. As a result, it’s one of the few networks that can tout the ability for subscribers to watch its Emmy-nominated programs online, on TV or on an iPad. But you still need a cable subscription to access HBO Go.
Where’s the Social Connection?
Looking through the list of nominees, we wanted to see the correlation between what the Academy picks and the most social shows on TV. The only show to cross over onto both lists is Glee.
We’re just now starting to see more large-scale plays for social TV, so perhaps in the future the disconnect won’t be as great.
The Academy of Television Arts & Sciences might not have a social TV category (yet), however a number of different social and digital initiatives were recognized in some of the technical categories.
The category, Outstanding Achievement in Interactive Media nominated ABC’s Grey’s Anatomy Sync iPad app, TBS.com’s Team Coco digital website and the Oscar Digital Experience.
Nominations
The full list of Emmy nominations is available online, but here are the nominees for Outstanding Drama, Outstanding Comedy and Outstanding Miniseries.
Outstanding Drama Series
- Boardwalk Empire, HBO
- Dexter, Showtime
- Friday Night Lights, DirecTV
- Game of Thrones, HBO
- The Good Wife, CBS
- Mad Men, AMC
- The Big Bang Theory, CBS
- Glee, Fox
- Modern Family, ABC
- The Office, NBC
- Parks and Recrecreation, NBC
- 30 Rock, NBC
- Cinema Verite, HBO
- Downtown Abbey, PBS
- The Kennedys, ReelzChannel
- Mildred Pierce, HBO
- The Pillars of the Earth, Starz
- Too Big to Fail, HBO
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