Facebook trend: red equal sign?

[Miles]

http://abcnews.go.com/blogs/technology/2013/03/what-is-that-red-equal-sign-on-facebook-all-about/

“paint the town red,” wearing red in their wardrobe as well on their Facebook pages, changing profile photos over to the HRC “=” logo.

Everyone is making their profile photos this red equals sign.

What do I do?

BTW, I am in now way against gay marriage, etc. I honestly couldn't care less, I just was skyping with a friend and found this super funny. (I made it)

I anyone wants a download for some reason, I'll put it in later.