A global collective of musicians and tech giants have teamed up for “I’m Gonna Be Your Friend,” a campaign to help Save the Children fight the famine in East Africa.
Right now, East Africa is being hit by a massive famine and humanitarian crisis. Save the Children is using “I’m Gonna Be Your Friend” to raise money and awareness for its philanthropic work.
The organization put together a short video, directed by Kevin MacDonald (The Last King of Scotland, The Eagle) depicting the situation. The video is set to Bob Marley’s song “High Tide or Low Tide,” which features the lyric “I’m gonna be your friend.” The song is being sold on iTunes with all proceeds going to Save the Children.
SEE ALSO: How the Web Is Responding to the Horn of Africa Famine
The campaign and crisis have attracted some huge players. The team estimates its advocates have a collective reach of more than 1 billion people. Stars like Lady Gaga, U2, Beyonce, Muhammad Ali, Jennifer Lopez, Muse, Coldplay, Elton John, Britney Spears, Bruno Mars, Robert Plant, Kanye West, Madonna, Justin Bieber, Sting, Rihanna and more have pledged to help promote the video and charity song through their networks.
Tech giants are also onboard. Facebook, iTunes, Yahoo, YouTube, MSN and AOL UK have also pledged their support. For example, Facebook is facilitating an advertising campaign and Yahoo will feature the campaign on each of its global homepages on August 9.
The song and film can be downloaded through iTunes, from I’m Gonna Be Your Friend, or via Bob Marley’s Facebook Page. The Facebook Page will also feature click-through links to donate directly to Save the Children.
What do you think of donating by downloading or the massive celebrity show of support? Let us know in the comments.
More About: bob marley, east africa, famine, high tide or low tide, im gonna be your friend, non-profit, save the children, social good, somaliaFor more Social Good coverage:Follow Mashable Social Good on TwitterBecome a Fan on FacebookSubscribe to the Social Good channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 09 Aug 2011 12:06:25 +0000 at http://feeds.mashable.com/~r/Mashable/~3/a2O5oF1AEzY/
Comments: http://mashable.com/2011/08/09/famine-east-africa/#comments
Right now, East Africa is being hit by a massive famine and humanitarian crisis. Save the Children is using “I’m Gonna Be Your Friend” to raise money and awareness for its philanthropic work.
The organization put together a short video, directed by Kevin MacDonald (The Last King of Scotland, The Eagle) depicting the situation. The video is set to Bob Marley’s song “High Tide or Low Tide,” which features the lyric “I’m gonna be your friend.” The song is being sold on iTunes with all proceeds going to Save the Children.
SEE ALSO: How the Web Is Responding to the Horn of Africa Famine
The campaign and crisis have attracted some huge players. The team estimates its advocates have a collective reach of more than 1 billion people. Stars like Lady Gaga, U2, Beyonce, Muhammad Ali, Jennifer Lopez, Muse, Coldplay, Elton John, Britney Spears, Bruno Mars, Robert Plant, Kanye West, Madonna, Justin Bieber, Sting, Rihanna and more have pledged to help promote the video and charity song through their networks.
Tech giants are also onboard. Facebook, iTunes, Yahoo, YouTube, MSN and AOL UK have also pledged their support. For example, Facebook is facilitating an advertising campaign and Yahoo will feature the campaign on each of its global homepages on August 9.
The song and film can be downloaded through iTunes, from I’m Gonna Be Your Friend, or via Bob Marley’s Facebook Page. The Facebook Page will also feature click-through links to donate directly to Save the Children.
What do you think of donating by downloading or the massive celebrity show of support? Let us know in the comments.
More About: bob marley, east africa, famine, high tide or low tide, im gonna be your friend, non-profit, save the children, social good, somaliaFor more Social Good coverage:Follow Mashable Social Good on TwitterBecome a Fan on FacebookSubscribe to the Social Good channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 09 Aug 2011 12:06:25 +0000 at http://feeds.mashable.com/~r/Mashable/~3/a2O5oF1AEzY/
Comments: http://mashable.com/2011/08/09/famine-east-africa/#comments
