Ford is launching a Facebook-based contest to tout its F-150 Ecoboost’s ability to get 22 miles per gallon.
Using the new trucks, eight drivers representing eight different cities will compete to get the best mileage.
The drivers have varied backgrounds, and one has 40,000 Twitter followers. The MPG will be monitored by a Ford Crew Chief system installed in each truck. Consumers can follow the action on Ford’s Facebook Page.
The winning driver will get a year’s supply of Shell Nitrogen Enriched Gasoline. Two Shell gas stations in the winner’s city will offer free regular-grade gasoline for two hours, 22 minutes on September 2, a reminder of the 22 MPG that the F-150 Ecoboost achieves. Ford plans to offer EcoBoost engines in 90% of its North American nameplates in 2013.
The competing drivers are from these cities:
Louisville, Kentucky
Pittsburgh, Pennsylvania
Houston, Texas
San Diego, California
Orlando, Florida
Denver, Colorado
Kansas City, Missouri
Raleigh-Durham, North Carolina
The challenge is the latest social media outreach for Ford, which most notably introduced its 2011 Explorer on Facebook last year.
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Posted on Wed, 17 Aug 2011 12:28:58 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Qa4sCkJyQsQ/
Comments: http://mashable.com/2011/08/17/ford-facebook-mpg-f-150-ecoboost/#comments
Using the new trucks, eight drivers representing eight different cities will compete to get the best mileage.
The drivers have varied backgrounds, and one has 40,000 Twitter followers. The MPG will be monitored by a Ford Crew Chief system installed in each truck. Consumers can follow the action on Ford’s Facebook Page.
The winning driver will get a year’s supply of Shell Nitrogen Enriched Gasoline. Two Shell gas stations in the winner’s city will offer free regular-grade gasoline for two hours, 22 minutes on September 2, a reminder of the 22 MPG that the F-150 Ecoboost achieves. Ford plans to offer EcoBoost engines in 90% of its North American nameplates in 2013.
The competing drivers are from these cities:
Louisville, Kentucky
Pittsburgh, Pennsylvania
Houston, Texas
San Diego, California
Orlando, Florida
Denver, Colorado
Kansas City, Missouri
Raleigh-Durham, North Carolina
The challenge is the latest social media outreach for Ford, which most notably introduced its 2011 Explorer on Facebook last year.
More About: advertising, facebook, ford, MARKETINGFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 17 Aug 2011 12:28:58 +0000 at http://feeds.mashable.com/~r/Mashable/~3/Qa4sCkJyQsQ/
Comments: http://mashable.com/2011/08/17/ford-facebook-mpg-f-150-ecoboost/#comments