Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning Friday, Mashable has learned.
Groupon has become Foursquare’s sixth and latest daily deals partner. The IPO-primed market leader in its growing industry was notably absent when Foursquare first rolled out daily deals from LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi earlier this month.
Groupon’s regular daily deals and its newest real-time, location-based Groupon Now offers have gone live for users in the Chicago area. All Foursquare users in the U.S. and Canada can expect to see Groupon deals alongside the deals of Foursquare’s five other partners by Sunday.
Mashable first discovered the active Groupon deals Friday morning. We’ve since confirmed with Foursquare that a partnership with Groupon is in place. Groupon will share revenues with Foursquare, just like the startup’s other deals partners, splitting an undisclosed amount for each deal sold.
The mutually beneficial relationship will help Foursquare replenish its deals stock and net it access to offers from the current mayor in the deals space. Groupon, in turn, will gain added exposure and reach audiences not already subscribed to its email list.
“Foursquare’s goal is to help people connect in the real world, discover new places, and save money through Specials and Deals. We’re excited that Groupon’s daily deals and real-time deals will now be included in our Deals platform,” a company spokesperson told Mashable.
Friday’s release confirms what has long been rumored: Groupon and Foursquare have been in talks for some time. Reports have also previously speculated that Groupon is attempting to acquire Foursquare.
Image courtesy of Flickr, seanaes
More About: advertising, daily deals, foursquare, groupon, Groupon Now, MARKETINGFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 29 Jul 2011 12:41:21 +0000 at http://feeds.mashable.com/~r/Mashable/~3/aDnIFzHoTj0/
Comments: http://mashable.com/2011/07/29/foursquare-groupon-partnership/#comments
Groupon has become Foursquare’s sixth and latest daily deals partner. The IPO-primed market leader in its growing industry was notably absent when Foursquare first rolled out daily deals from LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi earlier this month.
Groupon’s regular daily deals and its newest real-time, location-based Groupon Now offers have gone live for users in the Chicago area. All Foursquare users in the U.S. and Canada can expect to see Groupon deals alongside the deals of Foursquare’s five other partners by Sunday.
Mashable first discovered the active Groupon deals Friday morning. We’ve since confirmed with Foursquare that a partnership with Groupon is in place. Groupon will share revenues with Foursquare, just like the startup’s other deals partners, splitting an undisclosed amount for each deal sold.
The mutually beneficial relationship will help Foursquare replenish its deals stock and net it access to offers from the current mayor in the deals space. Groupon, in turn, will gain added exposure and reach audiences not already subscribed to its email list.
“Foursquare’s goal is to help people connect in the real world, discover new places, and save money through Specials and Deals. We’re excited that Groupon’s daily deals and real-time deals will now be included in our Deals platform,” a company spokesperson told Mashable.
Friday’s release confirms what has long been rumored: Groupon and Foursquare have been in talks for some time. Reports have also previously speculated that Groupon is attempting to acquire Foursquare.
Image courtesy of Flickr, seanaes
More About: advertising, daily deals, foursquare, groupon, Groupon Now, MARKETINGFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 29 Jul 2011 12:41:21 +0000 at http://feeds.mashable.com/~r/Mashable/~3/aDnIFzHoTj0/
Comments: http://mashable.com/2011/07/29/foursquare-groupon-partnership/#comments
