It's common sense really... A moving image, or a non moving image. Who in their right mind would want a regular bland plain and shitty image when you can have a fabulous moving award which is exclusive and obviously more desired due to noticeability.
This auction is closing in 50 minutes. The current bid is only $55 and there's no transfer fee. That's a pretty good deal. I would try to bid on this while you have a chance as there will be only three ever created.