Gilt has added ecommerce functionality to its Facebook Pages, giving fans early — and in some cases, exclusive — access to a range of merchandise across Gilt’s categories for women, men, children and home.
Each category will have its own sale beginning at 12 p.m. ET on Mondays.
This week, Gilt Women is offering three products — a necklace, cuff and skirt — selected by one of its buyers exclusively to Facebook fans. Gilt Man is likewise making three products available only on Facebook, and Gilt Home is giving fans early access to merchandise from Vera Wang’s Home line.
Gilt Children has partnered with Nickelodeon for its Facebook kickoff, offering early access to a range of SpongeBob-themed goods.
Users can purchase items directly on Facebook using their Gilt username and password and checkout.
Gilt has long seen the value in providing Facebook fans with extra incentives: Historically, fans have been able to preview the site’s daily flash sales an hour early, and Gilt City extends special privileges to its rewards program members via a private Facebook Group.
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Posted on Mon, 22 Aug 2011 17:48:57 +0000 at http://feeds.mashable.com/~r/Mashable/~3/iY9A2noG2Mo/
Comments: http://mashable.com/2011/08/22/gilt-facebook-sales/#comments
Each category will have its own sale beginning at 12 p.m. ET on Mondays.
This week, Gilt Women is offering three products — a necklace, cuff and skirt — selected by one of its buyers exclusively to Facebook fans. Gilt Man is likewise making three products available only on Facebook, and Gilt Home is giving fans early access to merchandise from Vera Wang’s Home line.
Gilt Children has partnered with Nickelodeon for its Facebook kickoff, offering early access to a range of SpongeBob-themed goods.
Users can purchase items directly on Facebook using their Gilt username and password and checkout.
Gilt has long seen the value in providing Facebook fans with extra incentives: Historically, fans have been able to preview the site’s daily flash sales an hour early, and Gilt City extends special privileges to its rewards program members via a private Facebook Group.
More About: facebook, gilt, gilt groupeFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 22 Aug 2011 17:48:57 +0000 at http://feeds.mashable.com/~r/Mashable/~3/iY9A2noG2Mo/
Comments: http://mashable.com/2011/08/22/gilt-facebook-sales/#comments