Despite a flood of new entrants, the daily deals category is still red-hot, as evidenced by Google’s purchase of deals aggregator Dealmap. The acquisition was confirmed Monday; the terms were not disclosed.
Formed in May 2010, Dealmap claims about 2 million users who check in to get access to deals from 450 sources that are organized by location. Users who log in via the website or mobile apps find deals in their area.
“We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission,” says Dealmap’s blog. “We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy.”
The purchase comes after Google’s $6 billion bid for Groupon was famously rebuffed last December. By the next month, though, Google was in the process of rolling out its own Groupon competitor, Google Offers, which is now live in New York; Portland, Oregon; San Francisco and Oakland, California. The service will also be available soon in Boston, Austin, Denver, Seattle and Washington, D.C.
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Formed in May 2010, Dealmap claims about 2 million users who check in to get access to deals from 450 sources that are organized by location. Users who log in via the website or mobile apps find deals in their area.
“We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission,” says Dealmap’s blog. “We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy.”
The purchase comes after Google’s $6 billion bid for Groupon was famously rebuffed last December. By the next month, though, Google was in the process of rolling out its own Groupon competitor, Google Offers, which is now live in New York; Portland, Oregon; San Francisco and Oakland, California. The service will also be available soon in Boston, Austin, Denver, Seattle and Washington, D.C.
Image courtesy of