Although banner ads may be experiencing big growth this year, they’re not getting any more effective. The average click-though rate for banners fell in 2010, according to a survey by Google.
Google’s report, seen as the industry standard, pegged 2010 U.S. click-through rates (CTR) at 0.09% compared to 0.1% in 2009. That means about one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting.
However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250
Google’s report, seen as the industry standard, pegged 2010 U.S. click-through rates (CTR) at 0.09% compared to 0.1% in 2009. That means about one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting.
However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250