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The time users spend on Google+ and the traffic to the site appear to have plateaued after a peak in mid-July, according to research from Experian Hitwise.
The researcher found that users spent 5 minutes and 50 seconds on the site the week of July 16; by late August, the average weekly time was 5 minutes and 47 seconds.
Meanwhile, U.S. visits to Google+ fell 5.5% to 1.16 million for the the week ended Aug. 27. Traffic had risen 283% the week of July 16. Reps from Experian Hitwise could not be reached for comment.
Hitwise’s last report on Google+ was similarly downbeat. In late July, the company found traffic and time on the site had been on the decline. However, the average time since that report — 5 minutes, 15 seconds — is up. Total visits, however, are down, from 1.79 million. Of course, Google+ is still in a limited trial and the Hitwise numbers don’t take into account visitors from mobile apps. Reps from Google could not be reached for comment on the report.
A report on Google+’s August traffic from Hitwise rival measurement firm comScore will not be made public until next week, a rep says. ComScore’s report on July traffic had contrasted with Hitwise’s findings, showing an increase in time spent and traffic for the month.
[via Bloomberg]
More About: ComScore, Experian Hitwise, facebook, Google PlusFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 31 Aug 2011 19:26:01 +0000 at http://mashable.com/2011/08/31/google-growth-peak/
Comments: http://mashable.com/2011/08/31/google-growth-peak/#comments
The time users spend on Google+ and the traffic to the site appear to have plateaued after a peak in mid-July, according to research from Experian Hitwise.
The researcher found that users spent 5 minutes and 50 seconds on the site the week of July 16; by late August, the average weekly time was 5 minutes and 47 seconds.
Meanwhile, U.S. visits to Google+ fell 5.5% to 1.16 million for the the week ended Aug. 27. Traffic had risen 283% the week of July 16. Reps from Experian Hitwise could not be reached for comment.
Hitwise’s last report on Google+ was similarly downbeat. In late July, the company found traffic and time on the site had been on the decline. However, the average time since that report — 5 minutes, 15 seconds — is up. Total visits, however, are down, from 1.79 million. Of course, Google+ is still in a limited trial and the Hitwise numbers don’t take into account visitors from mobile apps. Reps from Google could not be reached for comment on the report.
A report on Google+’s August traffic from Hitwise rival measurement firm comScore will not be made public until next week, a rep says. ComScore’s report on July traffic had contrasted with Hitwise’s findings, showing an increase in time spent and traffic for the month.
[via Bloomberg]
More About: ComScore, Experian Hitwise, facebook, Google PlusFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 31 Aug 2011 19:26:01 +0000 at http://mashable.com/2011/08/31/google-growth-peak/
Comments: http://mashable.com/2011/08/31/google-growth-peak/#comments
