Google, sometimes described as the enemy of publishers, is giving media companies a little more control over its content. The company launched a tool Thursday that allows publishers to highlight content on the home page of Google News’s U.S. edition.
The “Editors’ Picks” feature appears a third of the way down the Google News page, and shows highlights from publications including The New York Times, The Wall Street Journal and The Atlantic. Readers can click the arrows to tab through different publications, and use the slider at the bottom to let Google know what sources they’d like to see more or less from.
This is one of several tools Google has rolled out for publishers lately. Most recently, Google invited book publishers to give authors greater visibility in search results by displaying their photos next to articles displayed on search result pages.
Companies interested in gaining access to Editors’ Picks should visit the Help Center to get started.
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Posted on Thu, 04 Aug 2011 21:46:17 +0000 at
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