Music subscription service Grooveshark has really started to rally for indie artists of late. First, it launched a channel for emerging artists with Indaba, and now it’s partnering with label services company Rocket Science to help up-and-coming artists get ahead.
The idea is to help unsigned musicians build out their careers to an alternative fashion — outside the confines of the traditional label system. Grooveshark and Rocket Science are kicking off the program with Austin band, Quiet Company, who came to the music subscription service’s attention due to their growing popularity on the platform.
The band is debuting a new single and video this week (see above), and announcing a new album, We Are All Where We Belong, so the time is right for this kind of marketing push. Rocket Science will be helping the band with career intricacies like touring, licensing and promotion, but the band will retain all rights to its music and neither Grooveshark nor Rocket Science will have a monetary stake in the music.
“We had a label for our first record, and this last time that we talked to a label, we realized that we’re never going to fit on any label,” says the band’s lead signer, Taylor Muse. “We just don’t have the lifestyle for it. But this is perfect for us. It gives us the things that the label would give us, without all the needless stuff that comes with a label. I don’t see the need for one.”
“From Rocket Science’s perspective, we feel that every artist should be utilizing a unique strategy to identify their audience and monetize their art,” says Ben Watson, Rocket Science’s marketing coordinator. “We want to prove that these new tools and platforms are enabling artists to create their own path to success without relying on the industry’s usual strategy.”
As of yet, Grooveshark and Rocket Science don’t know when or how the next band will be chosen, but they plan on continuing the project after Quiet Company.
Photo courtesy of Flickr, João Pedro, uai!
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The idea is to help unsigned musicians build out their careers to an alternative fashion — outside the confines of the traditional label system. Grooveshark and Rocket Science are kicking off the program with Austin band, Quiet Company, who came to the music subscription service’s attention due to their growing popularity on the platform.
The band is debuting a new single and video this week (see above), and announcing a new album, We Are All Where We Belong, so the time is right for this kind of marketing push. Rocket Science will be helping the band with career intricacies like touring, licensing and promotion, but the band will retain all rights to its music and neither Grooveshark nor Rocket Science will have a monetary stake in the music.
“We had a label for our first record, and this last time that we talked to a label, we realized that we’re never going to fit on any label,” says the band’s lead signer, Taylor Muse. “We just don’t have the lifestyle for it. But this is perfect for us. It gives us the things that the label would give us, without all the needless stuff that comes with a label. I don’t see the need for one.”
“From Rocket Science’s perspective, we feel that every artist should be utilizing a unique strategy to identify their audience and monetize their art,” says Ben Watson, Rocket Science’s marketing coordinator. “We want to prove that these new tools and platforms are enabling artists to create their own path to success without relying on the industry’s usual strategy.”
As of yet, Grooveshark and Rocket Science don’t know when or how the next band will be chosen, but they plan on continuing the project after Quiet Company.
Photo courtesy of Flickr, João Pedro, uai!
More About: grooveshark, MARKETING, music, rocket-science
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