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There’s no denying it: The advent of the daily deal has changed the way bargain hunters shop.
In the tech and social media world, daily deals have become a bandwagon of sorts — something every other startup has been tacking onto their offerings to start generating revenue.
And generate revenue they do. These web-based coupons are the sole business of Groupon, which just saw an astoundingly profitable IPO.
But where did consumers’ love for daily deals come from? After all, we’ve come a long way from our coupon-clipping heyday in the 1960s, when around half of American consumers clipped paper coupons from grocery store circulars.
And although the use of digital coupons, including web, mobile and other innovative media types, has skyrocketed, daily deals have continued to make great strides since their 2004 launch with Woot, the site that started the daily deal craze.
Here’s a look at the changes coupons have seen, along with data on the rise of daily deals.
Click image to see larger version.
Top image courtesy of iStockphoto, webphotographeer
More About: coupon, daily deals, infographic
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