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The Behind the Social Media Campaign Series is supported by Oneupweb, an award-winning agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Download Oneupwebâs free whitepaper, âMeasuring Social Mediaâs Contribution to the Bottom Line: 5 Tactics.â
The introduction of Malcolm Gladwellâs The Tipping Point in 2000 was a tipping point in its own right. Ever since that book was published, marketers have been obsessed with cultivating influencers — those members of the public whose messages go further than most.
The Tipping Point preceded social media as we know it today, but Gladwellâs model of “connectors + mavens = marketing success” fits well in the age of Twitter and Facebook. For a marketer, the mission is pretty simple: Find a bunch of influencers, get them charged up and then sit back and reap the rewards.
Of course, itâs not that simple. Just look at the range of brands in the market. On the one hand, there’s Apple which has a cult-like following that is so pervasive and dedicated that it doesnât even need to be on Twitter or Facebook. But if youâre marketing something less buzz-worthy, like paper towels or frozen pizza, you might find that cultivating brand ambassadors is a bit more tricky.
Nevertheless, experts on social media marketing have a few tips that any brand in any category can use to create a devoted following. Here are a few.
Rate Your Fans
Dave Balter, the CEO of
The Behind the Social Media Campaign Series is supported by Oneupweb, an award-winning agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Download Oneupwebâs free whitepaper, âMeasuring Social Mediaâs Contribution to the Bottom Line: 5 Tactics.â
The introduction of Malcolm Gladwellâs The Tipping Point in 2000 was a tipping point in its own right. Ever since that book was published, marketers have been obsessed with cultivating influencers — those members of the public whose messages go further than most.
The Tipping Point preceded social media as we know it today, but Gladwellâs model of “connectors + mavens = marketing success” fits well in the age of Twitter and Facebook. For a marketer, the mission is pretty simple: Find a bunch of influencers, get them charged up and then sit back and reap the rewards.
Of course, itâs not that simple. Just look at the range of brands in the market. On the one hand, there’s Apple which has a cult-like following that is so pervasive and dedicated that it doesnât even need to be on Twitter or Facebook. But if youâre marketing something less buzz-worthy, like paper towels or frozen pizza, you might find that cultivating brand ambassadors is a bit more tricky.
Nevertheless, experts on social media marketing have a few tips that any brand in any category can use to create a devoted following. Here are a few.
Rate Your Fans
Dave Balter, the CEO of
