Smartphone manufacturer HTC is buying a 51% stake in Beats Electronics for $309 million.
Beats and HTC have been collaborating to innovate upon mobile audio — the initial result will be a line of HTC devices integrated with Beats sound technology, available this fall. The smartphone manufacturer has already announced plans to release eight new phones in Q3, but specific information on Q4 is not yet available.
Beats Electronics, a digital audio technology company founded by music producers Jimmy Iovine and Dr. Dre, announced the partnership ahead of HTC’s scheduled “major news announcement,” to take place Thursday at 11:30 a.m. ET.
HTC has been on an acquisition streak this year, having most recently acquired graphics chip maker S3 Graphics for $300 million and cloud-computing company Dashwire for up to $18.5 million. In both cases, analysts stated that the buys were made to own the companies’ patent portfolio, a move that hopefully bodes well for HTC, which is trying to better position its products in a booming smartphone market.
HTC posted the below video to its YouTube channel on Wednesday:
[via: WSJ]
More About: audio, Beats, beats by dre, htc, Mobile 2.0For more Mobile coverage:Follow Mashable Mobile on TwitterBecome a Fan on FacebookSubscribe to the Mobile channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 11 Aug 2011 12:03:13 +0000 at http://feeds.mashable.com/~r/Mashable/~3/DdN4lxD6CqE/
Comments: http://mashable.com/2011/08/11/htc-beats/#comments
Beats and HTC have been collaborating to innovate upon mobile audio — the initial result will be a line of HTC devices integrated with Beats sound technology, available this fall. The smartphone manufacturer has already announced plans to release eight new phones in Q3, but specific information on Q4 is not yet available.
Beats Electronics, a digital audio technology company founded by music producers Jimmy Iovine and Dr. Dre, announced the partnership ahead of HTC’s scheduled “major news announcement,” to take place Thursday at 11:30 a.m. ET.
HTC has been on an acquisition streak this year, having most recently acquired graphics chip maker S3 Graphics for $300 million and cloud-computing company Dashwire for up to $18.5 million. In both cases, analysts stated that the buys were made to own the companies’ patent portfolio, a move that hopefully bodes well for HTC, which is trying to better position its products in a booming smartphone market.
HTC posted the below video to its YouTube channel on Wednesday:
[via: WSJ]
More About: audio, Beats, beats by dre, htc, Mobile 2.0For more Mobile coverage:Follow Mashable Mobile on TwitterBecome a Fan on FacebookSubscribe to the Mobile channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Thu, 11 Aug 2011 12:03:13 +0000 at http://feeds.mashable.com/~r/Mashable/~3/DdN4lxD6CqE/
Comments: http://mashable.com/2011/08/11/htc-beats/#comments
