Morgan Spurlock, of Super Size Me fame, is bringing original content to Hulu with A Day in the Life, a six-part documentary that follows the waking hours of various luminaries.
Although Hulu has had its share of exclusive content, the site has never previously participated, creatively or financially, in making long-form content. In 2010, it collaborated with Simon Fuller’s 19 Entertainment to feature the reality show, If I Can Dream. This summer Hulu secured exclusive rights to Channel 4 and BBC Worldwide’s Misfits, Vuguru’s A Booth at the End, and BBC and Content Media Corp’s Whites.
A Day in the Life premieres on Hulu and Hulu Plus August 17. Its first subject: entrepreneur Richard Branson. Other episodes will feature rapper and songwriter will.i.am, comedian Russell Peters and musician Girl Talk. Spurlock will be producing, with his production company Warrior Poets and production partner Jeremy Chilnick.
Although Hulu doesn’t disclose viewership numbers for any of its programs, Ad Age says that Hulu’s original series often rank in the top 10 or 20 most-watched series on the days when new episodes are posted.
We’re curious to see how a wholly original series will resonant with viewers — and how this will factor into a potential sale of Hulu.
More About: A Day in the Life, hulu, morgan-spurlock, television, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 03 Aug 2011 19:20:46 +0000 at http://feeds.mashable.com/~r/Mashable/~3/s3UoNf_F878/
Comments: http://mashable.com/2011/08/03/hulu-spurlock/#comments
Although Hulu has had its share of exclusive content, the site has never previously participated, creatively or financially, in making long-form content. In 2010, it collaborated with Simon Fuller’s 19 Entertainment to feature the reality show, If I Can Dream. This summer Hulu secured exclusive rights to Channel 4 and BBC Worldwide’s Misfits, Vuguru’s A Booth at the End, and BBC and Content Media Corp’s Whites.
A Day in the Life premieres on Hulu and Hulu Plus August 17. Its first subject: entrepreneur Richard Branson. Other episodes will feature rapper and songwriter will.i.am, comedian Russell Peters and musician Girl Talk. Spurlock will be producing, with his production company Warrior Poets and production partner Jeremy Chilnick.
Although Hulu doesn’t disclose viewership numbers for any of its programs, Ad Age says that Hulu’s original series often rank in the top 10 or 20 most-watched series on the days when new episodes are posted.
We’re curious to see how a wholly original series will resonant with viewers — and how this will factor into a potential sale of Hulu.
More About: A Day in the Life, hulu, morgan-spurlock, television, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 03 Aug 2011 19:20:46 +0000 at http://feeds.mashable.com/~r/Mashable/~3/s3UoNf_F878/
Comments: http://mashable.com/2011/08/03/hulu-spurlock/#comments
