Amid continued rumors that Hulu is considering a sale to Google, Yahoo or Microsoft, Hulu CEO Jason Kilar has revealed some eye-opening second-quarter statistics. The company, it seems, has never looked healthier.
Hulu Plus, Hulu’s premium all-you-can-eat video offering, is fast-approaching 1 million subscribers; it currently has upward of 875,000 paid subscribers and will pass the milestone before the end of the summer, Kilar says in a blog post.
“We added more paying subscribers in June than we did in April and May combined,” he says.
Hulu Plus has a combined installed base of more than 100 million users across its mobile, consoles and connected TV apps. “Expect that number to grow aggressively over the balance of 2011,” Kilar says.
He also addresses the company’s financial well-being, stating that Hulu is still on track to make half a billion dollars in 2011 and is the U.S. market share leader in online video advertising revenue. We now know that Hulu pays its content providers $8 per Hulu Plus subscriber â and make a profit on each, Kilar says.
Kilar also mentions the company’s growing content catalog. “Since the launch of Hulu Plus in November 2010, the number of total hours of content on the service has grown 67% from 9,000 to 15,000,” he says. “The total number of full episodes on the service has grown 115% from 13,000 to 28,000. The number of TV series on the service has grown 129% from 950 to 2,180 … The number of clips has grown 85% from 13,500 to 25,000, and the number of movies has grown 222% from 450 to 1,450.”
The rosy outlook painted by Kilar, however, ignores the company’s start-and-stop IPO efforts — derailed last year due to concerns about its network deals — and its rumored quest for a buyer.
More About: entertainment, hulu, hulu plus, Jason Kilar
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