When it comes to subscription streaming services in the United States, what option is most popular with users?
According to a new infographic from social media monitoring company Mashwork, users in the United States prefer Netflix over its subscription streaming competitor Hulu Plus.
Mashwork monitored more than 10,000 tweets between June 28, 2010 and July 6, 2011 and found that 29% of users had a Netflix account while 20% had a Hulu Plus account.
The real eye-opener, however, is the revelation that 51% of the tweets were from users looking to cut their cable subscriptions in lieu of a streaming subscription service.
We’re not surprised that Netflix has the upper hand. The service has been around longer, is available on more devices and has a larger library of television shows and movies. Still, Hulu continues to add features, shows and compatible devices to its Hulu Plus lineup. With rumors that Google and Yahoo are interested in acquiring the service, its brand is still very valuable.
Mashwork’s study, which was composed of Twitter message, isn’t what we would calls scientific, but it does highlight a growing trend of cutting cable subscription services in lieu of those available via connected devices.
A Hill Holliday study from earlier this year showed that cutting the cord is actually harder than it might first appear, but that doesn’t mean that consumers aren’t willing to test the waters.
More About: connected devices, hulu plus, netflix, streaming, subscription streaming
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