Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.
Music app Shazam has teamed up with Vevo to create a special Shazam for TV-enhanced version of Lil Wayne’s new video, How to Love.
Shazam recently raised $32 million to expand its efforts in creating interactive ads for television content. Weezy’s new video, How to Love, is the first music video that will incorporate Shazam for TV.
Users can use the Shazam app while watching the video on YouTube or Vevo to get access to Weezy’s discography, buy a digital copy of the single and enter a contest to see Lil Wayne in concert. Plus, users can also watch the video on their iPhone or Android devices after they open the tag.
Music videos are an interesting place for Shazam for TV to set its sights. It’s also unique, in this case, that the Shazam experience can be activated through Vevo, where presumably users are watching content online.
We’re fans of the technique and we also dig the video. Let us know your thoughts in the comments.
More About: lil wayne, shazam, viral-video-of-dayFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 26 Aug 2011 23:58:20 +0000 at http://feeds.mashable.com/~r/Mashable/~3/WSf4gklackE/
Comments: http://mashable.com/2011/08/26/lil-wayne-shazam/#comments
Music app Shazam has teamed up with Vevo to create a special Shazam for TV-enhanced version of Lil Wayne’s new video, How to Love.
Shazam recently raised $32 million to expand its efforts in creating interactive ads for television content. Weezy’s new video, How to Love, is the first music video that will incorporate Shazam for TV.
Users can use the Shazam app while watching the video on YouTube or Vevo to get access to Weezy’s discography, buy a digital copy of the single and enter a contest to see Lil Wayne in concert. Plus, users can also watch the video on their iPhone or Android devices after they open the tag.
Music videos are an interesting place for Shazam for TV to set its sights. It’s also unique, in this case, that the Shazam experience can be activated through Vevo, where presumably users are watching content online.
We’re fans of the technique and we also dig the video. Let us know your thoughts in the comments.
More About: lil wayne, shazam, viral-video-of-dayFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Fri, 26 Aug 2011 23:58:20 +0000 at http://feeds.mashable.com/~r/Mashable/~3/WSf4gklackE/
Comments: http://mashable.com/2011/08/26/lil-wayne-shazam/#comments
