This interactive YouTube video lets you instantly skip from one segment to the next, deciding exactly what you’ll see and when you’ll see it. Using keyboard keys 4 through 9, you can replay the skateboard tricks, skip others, and create your own rhythmic masterpieces on the fly.
The promotional YouTube video, dreamed up by the Interactive Marketing Team at Coca-Cola Germany for Sprite Zero, minimizes branding because its creators “wanted the focus to be on the content and the interactivity.” They added, “This sort of video is quite different from what we at Coca-Cola usually do, in terms of ‘edginess’ and branding.”
Shot in Berlin in early August, the spot’s production team gave us this exclusive first look for North America before the video goes live next week. We think it’s exceptionally well done, and were amused by the excellent audio track, arty shooting, and the responsiveness of the “skipping” function.
Nice video, but will it sell more sugar water?
More About: coca cola, Interactive Marketing, video, youtubeFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Sat, 13 Aug 2011 20:04:11 +0000 at http://feeds.mashable.com/~r/Mashable/~3/23dD-3vKT2w/
Comments: http://mashable.com/2011/08/13/interactive-marketing-video/#comments
The promotional YouTube video, dreamed up by the Interactive Marketing Team at Coca-Cola Germany for Sprite Zero, minimizes branding because its creators “wanted the focus to be on the content and the interactivity.” They added, “This sort of video is quite different from what we at Coca-Cola usually do, in terms of ‘edginess’ and branding.”
Shot in Berlin in early August, the spot’s production team gave us this exclusive first look for North America before the video goes live next week. We think it’s exceptionally well done, and were amused by the excellent audio track, arty shooting, and the responsiveness of the “skipping” function.
Nice video, but will it sell more sugar water?
More About: coca cola, Interactive Marketing, video, youtubeFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Sat, 13 Aug 2011 20:04:11 +0000 at http://feeds.mashable.com/~r/Mashable/~3/23dD-3vKT2w/
Comments: http://mashable.com/2011/08/13/interactive-marketing-video/#comments