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You know that old expression: “I can read you like a book”? Well, a new viral video promoting Cosmo‘s new iPad-only magazine for men pretty much epitomizes it — with a techie twist.
Monday, Cosmopolitan — of sex tips and dating quips fame — launched its first magazine for men, CFG: Cosmo for Guys. The magazine will not be gracing newsstands but will live solely on the iPad, available via the App Store [iTunes link] for $1.99 per issue, $3.99 per month or $19.99 per year.
To herald the coming of the mag, Cosmo teamed up with Michael Krivicka’s viral video marketing agency, Thinkmodo (the folks behind such fake viral hits as “Frank’s Marriage Proposal in Central Park”) to create “iPad Head Girl.”
According to Krivicka, the crew met up with design company Clockwork Apple (the same folks behind Thinkmodo’s “Shaving Helmet” video) to create the iPad head, which features pre-shot footage of the girl walking in the park. The actress was able to see via a hidden camera in her purse and a pair of video glasses inside the helmet. It was more than 100 degrees Fahrenheit that day, so you can imagine how fun that was for the actress.
Thinkmodo has sent us some shots of the “making of” the the above video. Take a look a let us know: What do you think of this kind of viral marketing?
Filming
"The glide-cam operator had to
mount a custom rig that would hold an iPad 2 so he was able to shoot
all four parts of the girl's head smoothly," says Krivicka. "Once we locked those, we assembled the iPad Head and with marked sync points played back all four
video screens while the girl would walk down a specific path."
Glasses
These glasses helped the actress see inside the head.
The Head
Sans body.
More About: cosmo for guys, Cosmopolitan, ipad, magazine, MARKETING, viral video, viral-video-of-day, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 02 Aug 2011 15:10:05 +0000 at http://feeds.mashable.com/~r/Mashable/~3/bLgp83FVCvc/
Comments: http://mashable.com/2011/08/02/ipad-head-girl/#comments
You know that old expression: “I can read you like a book”? Well, a new viral video promoting Cosmo‘s new iPad-only magazine for men pretty much epitomizes it — with a techie twist.
Monday, Cosmopolitan — of sex tips and dating quips fame — launched its first magazine for men, CFG: Cosmo for Guys. The magazine will not be gracing newsstands but will live solely on the iPad, available via the App Store [iTunes link] for $1.99 per issue, $3.99 per month or $19.99 per year.
To herald the coming of the mag, Cosmo teamed up with Michael Krivicka’s viral video marketing agency, Thinkmodo (the folks behind such fake viral hits as “Frank’s Marriage Proposal in Central Park”) to create “iPad Head Girl.”
According to Krivicka, the crew met up with design company Clockwork Apple (the same folks behind Thinkmodo’s “Shaving Helmet” video) to create the iPad head, which features pre-shot footage of the girl walking in the park. The actress was able to see via a hidden camera in her purse and a pair of video glasses inside the helmet. It was more than 100 degrees Fahrenheit that day, so you can imagine how fun that was for the actress.
Thinkmodo has sent us some shots of the “making of” the the above video. Take a look a let us know: What do you think of this kind of viral marketing?
Filming
"The glide-cam operator had to
mount a custom rig that would hold an iPad 2 so he was able to shoot
all four parts of the girl's head smoothly," says Krivicka. "Once we locked those, we assembled the iPad Head and with marked sync points played back all four
video screens while the girl would walk down a specific path."
Glasses
These glasses helped the actress see inside the head.
The Head
Sans body.
More About: cosmo for guys, Cosmopolitan, ipad, magazine, MARKETING, viral video, viral-video-of-day, youtubeFor more Video coverage:Follow Mashable Video on TwitterBecome a Fan on FacebookSubscribe to the Video channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Tue, 02 Aug 2011 15:10:05 +0000 at http://feeds.mashable.com/~r/Mashable/~3/bLgp83FVCvc/
Comments: http://mashable.com/2011/08/02/ipad-head-girl/#comments
