Since writing about Sevenly on Tuesday, we observed one constant from your comments: People appreciate the integration of social responsibility into business models. Brands gain loyalty from consumers when they see a thoughtful process behind each product.
These socially responsible brands help bring philanthropy into mainstream culture. Wearing a pair of TOMS shoes makes a statement, informing onlookers that you support sending shoes to underprivileged kids. But purchasing shoes or a t-shirt that support a charitable cause is not the same as making a flat contribution. When you spend $24 on a