10 Keys to become a new enterprise 2.0
said:
What has to do business with the world 2.0? For starters, I think the term 2.0 is very misunderstood. It is a brilliant way to explain that something has changed, but we have abused it. We used to talk about technology, Internet, social networking, online sales of endless etcetera.
I think we live in a new environment.
Nothing is going to return to what it was. Western countries have been nurturing a market of abundance. The amount offered far exceeded the quantity demanded. There was a surplus, but also easy credit, people could borrow and speculate on a possible future wealth.
We have anticipated the future, but we never asked how it would be. The world of abundance is not sustainable. Generates excess. In the same products, waste. The key to this environment lay in the "scale". And it was based on the industrial world. But this behind us.
The world into which we must route is now a world of efficiency. The variable is no longer "scale", but "value". We can not have a supermarket there are 150 references yogurt whose only value was built with spending millions on advertising. In fact, I do not think the margin of the Yogurt to spend many millions.
Key to the new market is the 'value', real (product) or perceived (by the meanings that are granted). We went from one world to a world custom industrial (services).
said:
This is the new environment, real 2.0, technology, globalization and changes in society will transform markets. That is what we must understand the entrepreneurs of tomorrow.
How does a company must become in this new environment?
I think you waste time talking about tools. There are very few people who really tries to explain how to help companies survive in this new environment. Really. This is not to find new tools to sell products or services. Then I tried to summarize in 10 major areas that I have been all that reading, listening or discussing with many people about this new environment:
1. Concentrate on what they're good. Very, very good.
said:
Companies should specialize in those activities that are excellent. In other areas it is more efficient to work with others to be more competitive. This is the only recipe for survival. Specialize or disappear tomorrow. So do it today.
2. Collaboration is the only way to go.
said:
Collaboration is the only way. In a country without culture of collaboration is essential to review the 3 laws of collaboration:
A = 1 / B = 2: Every man for himself.
A + B> 2: The result of the collaboration is better than each one separately.
A-B = 0: It is better not to collaborate to work together wrong.
Note to self: Work does not mean working with suppliers. Work is to put a part of your business in the hands of another company that provides you, but at the same level and has the same weight in the decision ..
3. Energy + Experience.
said:
In markets with such high unemployment rates in both young (energy) and adults (experience), countries lose talent. Never mind that it is a recent graduate community manager or a super senior adviser. We should find ways to provide opportunities paid to these two groups.
4. Do not keep talent, you will not.
said:
Talent is a source of momentum within organizations, but also a source of friction. A current manager must know when it's time to drive your organization's talent and close with him a formula for future collaboration. This will get the better of him and prevent strain on the company culture. Expúlsalo and works, do not try to keep him.
5. Rent vs. buy.
said:
In real estate we have learned that home prices fluctuate and there is an opportunity cost when buying or renting. We do not usually have the same vision in the business world. Why not bet on himself half to communicate with our consumers, rather than rent space in the media? The technology reduces the cost of that contact, all you need to know is when is the right time.
6. Understand where the "margin" of your market.
said:
Internet does not eliminate middlemen. Intermediaries disappear if the value they bring to market is not balanced with the margin they earn. It is this relationship that leads to the emergence of new players. The margin is the engine of change in markets and technology has proved an excellent tool to reduce costs and therefore allows us to be more competitive. Those who understand the variations that range will understand when they disappear or intermediaries, and take advantage of it.
7. Crosstalent
said:
In all sectors there is a terrifying inbreeding. The consumer goods companies often hire people with experience in sectors / similar products. This talent search method produces inbreeding. Or that they always come together to share information, for example, social media, it also produces inbreeding. We need to mix the disciplines. It is the only path to innovation. The wealth of ideas is the mix of talents.
8. Slow Business
said:
After a time of great balls of millionaires get their fortune in a few years, we must ensure the opposite. Businesses create wealth in the environment, slowly but surely. In our country unfortunately is best seen anyone getting a business success in a short time, a person who has worked hard for 40 years. To check this culture must be a social pressure & tax. If companies are taxed at how fast they get their benefits, many businesses probably would slow speculative.
9. Entrepreneurial employees
said:
Another of the keys to be considered within the new Enterprise 2.0 is the employee. Why do not we share in our success, but really? The compensation of employees should be directly related to the results of their area of ​​responsibility. Both for good and for bad. If not, charge less, if it works, will charge more. It is not simply a variable salary. The employee is a revenue sharing (directly involved in the benefit of the company).
10. Social Capital
said:
The final thought has to do with the need to review what is social capital. How can a company like BP has destroyed natural wealth so great and not pay for the actual responsibility for their recklessness, or how can a company as much wealth has been dealt InfonomÃa (intellectual) and that's not being compensated socially. We must urgently review the concept of social benefit-sharing and the concept of business success.
said:
What has to do business with the world 2.0? For starters, I think the term 2.0 is very misunderstood. It is a brilliant way to explain that something has changed, but we have abused it. We used to talk about technology, Internet, social networking, online sales of endless etcetera.
I think we live in a new environment.
Nothing is going to return to what it was. Western countries have been nurturing a market of abundance. The amount offered far exceeded the quantity demanded. There was a surplus, but also easy credit, people could borrow and speculate on a possible future wealth.
We have anticipated the future, but we never asked how it would be. The world of abundance is not sustainable. Generates excess. In the same products, waste. The key to this environment lay in the "scale". And it was based on the industrial world. But this behind us.
The world into which we must route is now a world of efficiency. The variable is no longer "scale", but "value". We can not have a supermarket there are 150 references yogurt whose only value was built with spending millions on advertising. In fact, I do not think the margin of the Yogurt to spend many millions.
Key to the new market is the 'value', real (product) or perceived (by the meanings that are granted). We went from one world to a world custom industrial (services).
said:
This is the new environment, real 2.0, technology, globalization and changes in society will transform markets. That is what we must understand the entrepreneurs of tomorrow.
How does a company must become in this new environment?
I think you waste time talking about tools. There are very few people who really tries to explain how to help companies survive in this new environment. Really. This is not to find new tools to sell products or services. Then I tried to summarize in 10 major areas that I have been all that reading, listening or discussing with many people about this new environment:
1. Concentrate on what they're good. Very, very good.
said:
Companies should specialize in those activities that are excellent. In other areas it is more efficient to work with others to be more competitive. This is the only recipe for survival. Specialize or disappear tomorrow. So do it today.
2. Collaboration is the only way to go.
said:
Collaboration is the only way. In a country without culture of collaboration is essential to review the 3 laws of collaboration:
A = 1 / B = 2: Every man for himself.
A + B> 2: The result of the collaboration is better than each one separately.
A-B = 0: It is better not to collaborate to work together wrong.
Note to self: Work does not mean working with suppliers. Work is to put a part of your business in the hands of another company that provides you, but at the same level and has the same weight in the decision ..
3. Energy + Experience.
said:
In markets with such high unemployment rates in both young (energy) and adults (experience), countries lose talent. Never mind that it is a recent graduate community manager or a super senior adviser. We should find ways to provide opportunities paid to these two groups.
4. Do not keep talent, you will not.
said:
Talent is a source of momentum within organizations, but also a source of friction. A current manager must know when it's time to drive your organization's talent and close with him a formula for future collaboration. This will get the better of him and prevent strain on the company culture. Expúlsalo and works, do not try to keep him.
5. Rent vs. buy.
said:
In real estate we have learned that home prices fluctuate and there is an opportunity cost when buying or renting. We do not usually have the same vision in the business world. Why not bet on himself half to communicate with our consumers, rather than rent space in the media? The technology reduces the cost of that contact, all you need to know is when is the right time.
6. Understand where the "margin" of your market.
said:
Internet does not eliminate middlemen. Intermediaries disappear if the value they bring to market is not balanced with the margin they earn. It is this relationship that leads to the emergence of new players. The margin is the engine of change in markets and technology has proved an excellent tool to reduce costs and therefore allows us to be more competitive. Those who understand the variations that range will understand when they disappear or intermediaries, and take advantage of it.
7. Crosstalent
said:
In all sectors there is a terrifying inbreeding. The consumer goods companies often hire people with experience in sectors / similar products. This talent search method produces inbreeding. Or that they always come together to share information, for example, social media, it also produces inbreeding. We need to mix the disciplines. It is the only path to innovation. The wealth of ideas is the mix of talents.
8. Slow Business
said:
After a time of great balls of millionaires get their fortune in a few years, we must ensure the opposite. Businesses create wealth in the environment, slowly but surely. In our country unfortunately is best seen anyone getting a business success in a short time, a person who has worked hard for 40 years. To check this culture must be a social pressure & tax. If companies are taxed at how fast they get their benefits, many businesses probably would slow speculative.
9. Entrepreneurial employees
said:
Another of the keys to be considered within the new Enterprise 2.0 is the employee. Why do not we share in our success, but really? The compensation of employees should be directly related to the results of their area of ​​responsibility. Both for good and for bad. If not, charge less, if it works, will charge more. It is not simply a variable salary. The employee is a revenue sharing (directly involved in the benefit of the company).
10. Social Capital
said:
The final thought has to do with the need to review what is social capital. How can a company like BP has destroyed natural wealth so great and not pay for the actual responsibility for their recklessness, or how can a company as much wealth has been dealt InfonomÃa (intellectual) and that's not being compensated socially. We must urgently review the concept of social benefit-sharing and the concept of business success.