Funny Or Die fans with social influence will get first access to web shorts and events courtesy of the site’s partnership with Klout, the startup that measures web users’ influence across a variety of social sites.
As part of the deal, Funny Or Die will be the exclusive comedy publisher providing Klout Perks. The companies will combine talents — web video production, brand relationships and online reach — to produce branded campaigns targeted at the most influential audiences on the web.
Klout users with high influence scores will earn first-access to Funny Or Die content previews, products, exclusive events and experiences. Scores now factor in a user’s Foursquare, Instagram, Tumblr and Flickr activities
The companies hope the Klout Perks Funny Or Die program will be a win for both brand advertisers and web video lovers. “Funny Or Die has been in the forefront of social media from the beginning and partnering with Klout is another important step to staying ahead of the curve,” Dick Glover, CEO of Funny Or Die says. “We will now be able to provide even more exclusive value to our content providers, users and advertisers.”
Funny Or Die nets 11 million unique visitors and 40 million video views per month. The company, founded by Will Ferrell, Adam McKay and Chris Henchy, has a Klout score of 83.
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Posted on Wed, 24 Aug 2011 17:06:34 +0000 at http://feeds.mashable.com/~r/Mashable/~3/r9KOZ4t_C6c/
Comments: http://mashable.com/2011/08/24/klout-perks-funny-or-die/#comments
As part of the deal, Funny Or Die will be the exclusive comedy publisher providing Klout Perks. The companies will combine talents — web video production, brand relationships and online reach — to produce branded campaigns targeted at the most influential audiences on the web.
Klout users with high influence scores will earn first-access to Funny Or Die content previews, products, exclusive events and experiences. Scores now factor in a user’s Foursquare, Instagram, Tumblr and Flickr activities
The companies hope the Klout Perks Funny Or Die program will be a win for both brand advertisers and web video lovers. “Funny Or Die has been in the forefront of social media from the beginning and partnering with Klout is another important step to staying ahead of the curve,” Dick Glover, CEO of Funny Or Die says. “We will now be able to provide even more exclusive value to our content providers, users and advertisers.”
Funny Or Die nets 11 million unique visitors and 40 million video views per month. The company, founded by Will Ferrell, Adam McKay and Chris Henchy, has a Klout score of 83.
More About: kloutFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 24 Aug 2011 17:06:34 +0000 at http://feeds.mashable.com/~r/Mashable/~3/r9KOZ4t_C6c/
Comments: http://mashable.com/2011/08/24/klout-perks-funny-or-die/#comments
