Air New Zealand is continuing its use of celeb cameos with a new video featuring Lindsay Lohan being interviewed by Rico, the airline’s puppet mascot.
The five-minute video shows Lohan playing the straight man to Rico, a Borat-like character who hosts a talk show with a laugh track. Lohan, a fixture of gossip blogs, answers questions about Kim Kardashian, the paparazzi (or “papsmearazzi” as the malapropism-prone Rico deems it) and, oh yeah, New Zealand, before pretending to fall asleep after being hypnotized.
It’s a weird little cameo to be sure and in keeping with other recent Air New Zealand stunts, like a David Hasselhoff interview with Rico and a safety instruction video featuring Richard Simmons.
Air New Zealand, which fancies itself a “high-energy airline,” is clearly going beyond what even the boldest players in the category — like Virgin Atlantic, for instance — have already done on the marketing front.
What do you think? Is it working or does this actually make you less likely to book a flight with ANZ? Let us know in the comments.
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Posted on Mon, 01 Aug 2011 16:13:17 +0000 at http://feeds.mashable.com/~r/Mashable/~3/nvdhuHeF9ek/
Comments: http://mashable.com/2011/08/01/lindsay-lohan-air-new-zealand/#comments
The five-minute video shows Lohan playing the straight man to Rico, a Borat-like character who hosts a talk show with a laugh track. Lohan, a fixture of gossip blogs, answers questions about Kim Kardashian, the paparazzi (or “papsmearazzi” as the malapropism-prone Rico deems it) and, oh yeah, New Zealand, before pretending to fall asleep after being hypnotized.
It’s a weird little cameo to be sure and in keeping with other recent Air New Zealand stunts, like a David Hasselhoff interview with Rico and a safety instruction video featuring Richard Simmons.
Air New Zealand, which fancies itself a “high-energy airline,” is clearly going beyond what even the boldest players in the category — like Virgin Atlantic, for instance — have already done on the marketing front.
What do you think? Is it working or does this actually make you less likely to book a flight with ANZ? Let us know in the comments.
More About: advertising, air new zealand, lindsay lohan, MARKETING, viral videosFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 01 Aug 2011 16:13:17 +0000 at http://feeds.mashable.com/~r/Mashable/~3/nvdhuHeF9ek/
Comments: http://mashable.com/2011/08/01/lindsay-lohan-air-new-zealand/#comments