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Ra Ra Riot’s Mathieu Santos is out with a robot-themed video for the first single from his upcoming solo album, Massachusetts 2010 (out tomorrow) — an appropriately techie visual kickoff for an artist who premiered his disc via still-in-beta startup, Turntable.fm.
Santos introduced his very first solo effort [iTunes link] on Turntable in mid-July to great effect — namely, the site went down before he could even finish spinning the whole disc. “I felt like it was kind of fitting, given some of the themes of technology on the album,” Santos says of playing his new work before a room filled with bobbing avatars.
“I Can Hear The Trains Coming,” featured in the video above — directed by Albert Birney — draws heavily on the aforementioned technology theme. “The song was kind of about inevitability, specifically concerning technology and the idea of a technological singularity. The lines in the choruses (‘Where did you learn do to do something like that?’) could be a conversation between a user and their computer,” Santo says.
Towards the end of the jam, anyone who grew up in the ’90s will get a sweet kick of nostalgia when the famous grating “dial-up” sound starts to mingle with the sparse strains of the chorus — a conscious choice on Santo’s part.
“That sound has such a specific meaning to me, and represents such a specific time and place in my life,” he says. ” A sort of point-of-no-return, when my friends and I all got Internet in our homes when we were in middle school, and since then everything has been so different… Since the song is about heading around that corner, it seemed appropriate to me. It’s kind of a neat sound — so specific and so meaningful.”
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Posted on Mon, 01 Aug 2011 15:46:15 +0000 at http://feeds.mashable.com/~r/Mashable/~3/EHpudt9anhA/
Comments: http://mashable.com/2011/08/01/mathieu-santos-robots/#comments
Ra Ra Riot’s Mathieu Santos is out with a robot-themed video for the first single from his upcoming solo album, Massachusetts 2010 (out tomorrow) — an appropriately techie visual kickoff for an artist who premiered his disc via still-in-beta startup, Turntable.fm.
Santos introduced his very first solo effort [iTunes link] on Turntable in mid-July to great effect — namely, the site went down before he could even finish spinning the whole disc. “I felt like it was kind of fitting, given some of the themes of technology on the album,” Santos says of playing his new work before a room filled with bobbing avatars.
“I Can Hear The Trains Coming,” featured in the video above — directed by Albert Birney — draws heavily on the aforementioned technology theme. “The song was kind of about inevitability, specifically concerning technology and the idea of a technological singularity. The lines in the choruses (‘Where did you learn do to do something like that?’) could be a conversation between a user and their computer,” Santo says.
Towards the end of the jam, anyone who grew up in the ’90s will get a sweet kick of nostalgia when the famous grating “dial-up” sound starts to mingle with the sparse strains of the chorus — a conscious choice on Santo’s part.
“That sound has such a specific meaning to me, and represents such a specific time and place in my life,” he says. ” A sort of point-of-no-return, when my friends and I all got Internet in our homes when we were in middle school, and since then everything has been so different… Since the song is about heading around that corner, it seemed appropriate to me. It’s kind of a neat sound — so specific and so meaningful.”
More About: Mathieu Santos, music, music monday, ra-ra-riot, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 01 Aug 2011 15:46:15 +0000 at http://feeds.mashable.com/~r/Mashable/~3/EHpudt9anhA/
Comments: http://mashable.com/2011/08/01/mathieu-santos-robots/#comments