NBC 10 Philadelphia’s local news coverage is getting even more location-specific, thanks to a partnership with Foursquare announced earlier this week.
NBC 10 has promised to assign one reporter to use the station’s Foursquare account to report on a lead news story each day. He or she will check in upon arrival at the event location and provide regular updates as the story develops. NBC 10 plans to expand this type of coverage with multiple news events per day, and by rolling out individual reporter accounts.
Whether this kind of reporting will be effective is highly questionable: After all, one would have to be following the NBC 10 account as well as check in at the location of the story to get updates (in which case, one could probably watch the story unfold oneself).
The real value, says Social Media Editor Lou Dubois, is the map of past coverage NBC 10 will develop. Followers might appreciate, for instance, checking into a cafe and learning that a fire had occurred next door some months earlier. The station does not plan to cross-post Foursquare checkins to Facebook or Twitter, which could potentially enhance coverage on those platforms with an “on the scene” feel.
In addition to news coverage, which has yet to appear on the account, the station has uploaded some 55 tips documenting, for example, where President Barack Obama enjoyed a “lemon water ice” in July 2011, and the best places to grab a meal before an Eagles game.
More About: foursquare, journalism, media, nbc 10For more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 17 Aug 2011 14:22:32 +0000 at http://feeds.mashable.com/~r/Mashable/~3/c2Xt2OdX_CA/
Comments: http://mashable.com/2011/08/17/nbc-10-philadelphia-foursquare/#comments
NBC 10 has promised to assign one reporter to use the station’s Foursquare account to report on a lead news story each day. He or she will check in upon arrival at the event location and provide regular updates as the story develops. NBC 10 plans to expand this type of coverage with multiple news events per day, and by rolling out individual reporter accounts.
Whether this kind of reporting will be effective is highly questionable: After all, one would have to be following the NBC 10 account as well as check in at the location of the story to get updates (in which case, one could probably watch the story unfold oneself).
The real value, says Social Media Editor Lou Dubois, is the map of past coverage NBC 10 will develop. Followers might appreciate, for instance, checking into a cafe and learning that a fire had occurred next door some months earlier. The station does not plan to cross-post Foursquare checkins to Facebook or Twitter, which could potentially enhance coverage on those platforms with an “on the scene” feel.
In addition to news coverage, which has yet to appear on the account, the station has uploaded some 55 tips documenting, for example, where President Barack Obama enjoyed a “lemon water ice” in July 2011, and the best places to grab a meal before an Eagles game.
More About: foursquare, journalism, media, nbc 10For more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Wed, 17 Aug 2011 14:22:32 +0000 at http://feeds.mashable.com/~r/Mashable/~3/c2Xt2OdX_CA/
Comments: http://mashable.com/2011/08/17/nbc-10-philadelphia-foursquare/#comments
