A campaign in the UK recently challenged consumers to find virtual cars. Now, New Balance is running a similar effort in New York asking runners to find virtual batons.
The augmented reality campaign, explained in the video above, requires a download of the “Urban Dash” iPhone app, which is expected to go live this week. Once that’s done, consumers will be asked to find virtual batons around the city. In an athletic twist, other players can grab your baton if they get close enough to you and vice versa.
If you get to the store in time, you can get a pair of NB NYC 574 shoes and a chance to win a 14 karat gold baton valued at $20,000. Twenty batons will be released every weekday and 30 will be released every weekend.
The effort, promoting New Balance’s first ever New York flagship store, runs from August 11 to September 10.
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Posted on Mon, 08 Aug 2011 21:42:19 +0000 at http://feeds.mashable.com/~r/Mashable/~3/2iqEpPpmnpc/
Comments: http://mashable.com/2011/08/08/new-...f-you-can-find-virtual-batons-video/#comments
The augmented reality campaign, explained in the video above, requires a download of the “Urban Dash” iPhone app, which is expected to go live this week. Once that’s done, consumers will be asked to find virtual batons around the city. In an athletic twist, other players can grab your baton if they get close enough to you and vice versa.
If you get to the store in time, you can get a pair of NB NYC 574 shoes and a chance to win a 14 karat gold baton valued at $20,000. Twenty batons will be released every weekday and 30 will be released every weekend.
The effort, promoting New Balance’s first ever New York flagship store, runs from August 11 to September 10.
More About: apps, MARKETING, Mobile 2.0, New balanceFor more Business & Marketing coverage:Follow Mashable Business & Marketing on TwitterBecome a Fan on FacebookSubscribe to the Business & Marketing channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 08 Aug 2011 21:42:19 +0000 at http://feeds.mashable.com/~r/Mashable/~3/2iqEpPpmnpc/
Comments: http://mashable.com/2011/08/08/new-...f-you-can-find-virtual-batons-video/#comments