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When it came time for the band O.A.R to release its seventh studio album, King, it took to the web to pump the disc drop. The group created a series of behind-the-scenes videos, one of which it shared exclusively with Mashable for Music Monday.
The video above covers the making of the upcoming music video for “Heaven,” a song that, despite its title, has nothing to do with religion. “The song comes from the belief that you are perfect the way you are and if anyone thinks differently, you probably don’t need them in your life,” says O.A.R. guitarist Richard On.
To promote the album, which dropped at the beginning of August, the group employed everything from Topspin (to offer downloads for email addresses), to live chats on UStream, to a social network-driven scavenger hunt to help fans uncover the location of the album release show. The band also premiered its album as a stream on music subscription service Rdio.
“The days of releasing a record and watching it blow up on its own are over,” says On, whose band has been on the scene since the ’90s. “You need to make yourself available and creatively engage your core fans.”
According to O.A.R.’s reps, the campaign has paid off. It’s netted the band more than 23,000 new Facebook fans and 7,000 more Twitter followers, as well as a ton of attention on Rdio.
You can download the single, “Heaven,” below.
“Heaven,” O.A.R. by Mashable
More About: music, music monday, OAR, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 15 Aug 2011 19:25:54 +0000 at http://feeds.mashable.com/~r/Mashable/~3/dBMMsgn1Ik4/
Comments: http://mashable.com/2011/08/15/oar/#comments
When it came time for the band O.A.R to release its seventh studio album, King, it took to the web to pump the disc drop. The group created a series of behind-the-scenes videos, one of which it shared exclusively with Mashable for Music Monday.
The video above covers the making of the upcoming music video for “Heaven,” a song that, despite its title, has nothing to do with religion. “The song comes from the belief that you are perfect the way you are and if anyone thinks differently, you probably don’t need them in your life,” says O.A.R. guitarist Richard On.
To promote the album, which dropped at the beginning of August, the group employed everything from Topspin (to offer downloads for email addresses), to live chats on UStream, to a social network-driven scavenger hunt to help fans uncover the location of the album release show. The band also premiered its album as a stream on music subscription service Rdio.
“The days of releasing a record and watching it blow up on its own are over,” says On, whose band has been on the scene since the ’90s. “You need to make yourself available and creatively engage your core fans.”
According to O.A.R.’s reps, the campaign has paid off. It’s netted the band more than 23,000 new Facebook fans and 7,000 more Twitter followers, as well as a ton of attention on Rdio.
You can download the single, “Heaven,” below.
“Heaven,” O.A.R. by Mashable
More About: music, music monday, OAR, videoFor more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad
Posted on Mon, 15 Aug 2011 19:25:54 +0000 at http://feeds.mashable.com/~r/Mashable/~3/dBMMsgn1Ik4/
Comments: http://mashable.com/2011/08/15/oar/#comments
