Isaiah Mustafa won the “Hunk Off” with Fabio last week, but the real winner appears to be the Old Spice brand, which racked up 22 million views on YouTube during the interchange.
YouTube Trends crunched the numbers and found that the 100-plus videos created during the week-long campaign netted that total. The biggest day of the campaign was last Wednesday, which drew 5 million views.
For the sake of comparison, the original “The Man Your Man Could Smell Like” video from February 2010 has drawn 34.6 million views. The “questions” campaign in July 2010, which featured Mustafa responding to commentors’ queries, drew around 82 million views, according to YouTube Trends. This recent campaign seems to have been well received; the “
YouTube Trends crunched the numbers and found that the 100-plus videos created during the week-long campaign netted that total. The biggest day of the campaign was last Wednesday, which drew 5 million views.
For the sake of comparison, the original “The Man Your Man Could Smell Like” video from February 2010 has drawn 34.6 million views. The “questions” campaign in July 2010, which featured Mustafa responding to commentors’ queries, drew around 82 million views, according to YouTube Trends. This recent campaign seems to have been well received; the “
